Posted Jul 04, 2026 26 views
Aeternox Ltd, a UK-registered health technology company, is focused on empowering men to take control of their health through clinically accurate hormone testing and doctor-reviewed medication prescriptions. Primarily operating in the UK with plans for international expansion, including establishing a base in Lahore, Aeternox is seeking a Digital Marketing Manager to lead all customer-facing marketing initiatives. This fully remote role offers a 12-month contract with significant growth potential as the company scales. The successful candidate will be responsible for shaping the brand voice, managing social media channels, executing campaigns, overseeing paid advertising, and leading a small marketing team.
Key Responsibilities
- Own and maintain a consistent and culturally relevant brand voice across all customer touchpoints for the UK market.
- Develop and implement social media strategies across Instagram, TikTok, YouTube Shorts, and LinkedIn, including content planning, scheduling, and performance analysis.
- Manage paid advertising campaigns using Meta Ads Manager and Google Ads, handling setup, tracking, creative briefs, budget optimization, and ROI reporting.
- Collaborate with the development team to improve conversion rates by optimizing landing pages and checkout funnels.
- Lead email marketing efforts, including subscriber sequences, newsletters, segmentation, and design briefs, ensuring full GDPR compliance.
- Produce educational content in partnership with the medical team to build trust and enhance SEO authority.
- Identify and manage influencer and creator partnerships, ensuring adherence to UK advertising standards.
- Support affiliate and partnership marketing initiatives with gyms, trainers, and other promoters.
- Manage community engagement by responding to direct messages, comments, and handling complaints professionally.
- Develop and maintain a crisis communication playbook to address negative reviews or misinformation.
- Organize and control brand assets such as logos, guidelines, photography, video, fonts, and templates.
- Monitor competitor activities and market trends, providing monthly insights to the UK team.
- Ensure all customer-facing content complies with UK regulatory frameworks and maintain records of approvals.
- Provide weekly performance reports and lead a Junior Social Media Executive and a social media intern, delivering clear briefs and constructive feedback.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Media Studies, or a related field; strong portfolios with measurable results may substitute formal education.
- Minimum of 4 years’ experience in content creation and copywriting with excellent written English skills tailored to a UK audience.
- Proven expertise in managing social media platforms with strategic planning and community engagement.
- Solid experience managing paid advertising campaigns on Meta and Google platforms, including tracking and budget management.
- Proficiency in email marketing platforms and CRM tools, with knowledge of customer journey design and segmentation.
- Understanding of conversion rate optimization and ability to collaborate with developers on funnel improvements.
- Strong skills in briefing and managing remote creative teams, familiar with tools like Figma or Canva Pro.
- Knowledge of SEO content strategy and Google Analytics 4 for performance measurement.
- Experience working in regulated industries such as health, pharma, finance, insurance, or alcohol, with ability to navigate compliance requirements.
- Near-native English proficiency with culturally aware, precise, and natural language use.
Preferred Qualifications and Benefits
- Experience marketing health, wellness, supplements, fitness, or pharmacy products, particularly to UK or European audiences.
- Familiarity with UK Advertising Standards Authority (ASA) and Medicines and Healthcare products Regulatory Agency (MHRA) advertising regulations.
- Background in influencer outreach and partnership negotiation within UK fitness or wellness sectors.
- Additional skills in photography, video production, PR outreach, or earned media coverage are advantageous.
- Fully remote work based in Pakistan with a required daily four-hour overlap with UK business hours (14:00 to 18:00 PKT).
- Competitive monthly retainer up to Rs90,000 on a 12-month contract with a 30-day notice period.
- Opportunity to join a growing company with plans to establish a physical presence in Lahore.
This position requires a strategic, responsible marketer with an ownership mindset, capable of navigating sensitive health marketing within regulatory frameworks while leading a small team and driving brand growth. Applicants should provide a detailed application demonstrating their experience, writing skills, and understanding of regulated marketing environments.
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