Digital Marketing Manager

We are seeking a talented Content Marketing Manager to lead the content strategy for a rapidly growing fintech company. This full-time remote role, based in Pakistan, operates during U.S. business hours. You will be responsible for developing and executing content that educates, builds trust, and drives organic growth across multiple digital channels. This position goes beyond traditional social media management, encompassing strategic storytelling, SEO, thought leadership, newsletters, webinars, podcasts, and digital PR to position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services. If you thrive in fast-paced startup environments and enjoy both strategy and hands-on execution, this role offers a unique opportunity to own the entire content marketing function.

Key Responsibilities

- Develop and implement a comprehensive content marketing strategy aligned with business goals.
- Build brand authority through thought leadership, educational content, and compelling storytelling.
- Maintain a rolling 30-day content calendar and identify content opportunities related to fintech, cross-border payments, diaspora communities, and industry trends.
- Create high-quality long-form articles, LinkedIn posts, newsletters, case studies, and founder thought leadership content.
- Produce AI-assisted short-form video content using modern creative tools.
- Manage and grow the company’s presence on LinkedIn, X (Twitter), Instagram, YouTube, and diaspora-focused communities, ensuring consistent messaging and brand voice.
- Conduct keyword research and optimize website content for on-page SEO, search visibility, and organic traffic growth.
- Monitor SEO performance using Google Analytics (GA4) and Google Search Console, refreshing evergreen content for sustained growth.
- Launch and manage podcast and webinar initiatives, coordinating guest outreach, speaker opportunities, and event promotion.
- Build engagement within fintech and diaspora communities, supporting audience nurturing and long-term community growth.
- Execute digital PR campaigns, build relationships with industry publications, partners, and influencers, and support founder branding and thought leadership.
- Monitor and report on organic growth, SEO performance, engagement metrics, audience growth, and campaign effectiveness.
- Analyze audience behavior and content performance, presenting actionable recommendations to leadership and continuously optimizing strategies.

Required Qualifications

- 3–5 years of experience in content marketing, brand marketing, or digital marketing.
- Proven track record with a strong portfolio demonstrating content-driven growth.
- Experience managing organic social media strategies.
- Excellent copywriting and storytelling skills.
- Hands-on experience with AI-powered content and video creation tools.
- Proficiency in Google Analytics (GA4) and Google Search Console.
- Solid understanding of SEO fundamentals, keyword research, and on-page optimization.
- Exceptional written English communication skills.

Preferred Qualifications and Benefits

- Experience in fintech, SaaS, cross-border payments, or financial services.
- Background in launching podcasts, webinars, or founder-led media initiatives.
- Experience growing newsletters and executing digital PR or media outreach.
- Understanding of diaspora-focused audiences and community-led marketing.
- Opportunity to own the entire content marketing function and work directly with company leadership.
- Chance to shape the brand of a fast-growing fintech business through a blend of creativity, strategy, SEO, and AI-driven marketing.
- Remote-first, high-autonomy work environment with career growth potential into senior roles such as Senior Content Marketing Manager, Head of Content, Brand Marketing Lead, Director of Marketing, or Head of Growth.

If you are passionate about crafting impactful content that drives organic growth and builds brand authority, this is your chance to make a significant impact. Join us to help shape the voice and growth of an innovative fintech company through data-driven content marketing.