Posted Sep 25, 2026 7 views
We are seeking a skilled Digital Marketing Specialist to join our team and drive brand awareness and student registrations through innovative digital strategies. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns, particularly on Meta platforms, to generate high-quality student leads. This role requires a strong understanding of social media management, content creation, and data analysis to maximize lead generation and return on investment. The position is based in-person and offers a competitive monthly salary.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aimed at increasing brand visibility and student enrollment.
- Plan, launch, and continuously optimize Meta Ads campaigns across Facebook and Instagram to achieve targeted lead generation goals.
- Generate and nurture high-quality student leads through both paid advertising and organic digital marketing efforts.
- Monitor key performance indicators such as lead quality, cost per lead, conversion rates, and overall campaign effectiveness.
- Manage and expand Global Step’s presence across multiple social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Create and oversee monthly content calendars and coordinate digital marketing campaigns to ensure consistent and engaging messaging.
- Supervise the production of creative content including reels, videos, posts, stories, and promotional materials.
- Collaborate closely with admissions and counselling teams to facilitate timely lead follow-up and improve conversion rates.
- Analyze digital marketing data to identify trends, generate insights, and prepare detailed performance reports.
- Stay abreast of the latest digital marketing trends, competitor activities, and emerging strategies to enhance lead generation and maximize ROI.
Required Qualifications
- Proven experience in digital marketing, particularly with Meta Ads (Facebook and Instagram).
- Strong ability to generate and manage high-quality leads through digital campaigns.
- Proficiency in social media management across multiple platforms.
- Excellent skills in content planning, creation, and campaign execution.
- Ability to analyze marketing data and prepare actionable reports.
- Effective communication and coordination skills to work with cross-functional teams.
Preferred Qualifications and Benefits
- Experience working in the education sector or with student recruitment is an advantage.
- Knowledge of emerging digital marketing tools and trends.
- Competitive monthly salary ranging from Rs75,000 to Rs100,000.
- Opportunity to work in a dynamic, in-person environment focused on growth and innovation.
This role offers a chance to significantly impact student engagement and enrollment through strategic digital marketing initiatives. If you are passionate about driving results and working collaboratively within a vibrant team, we encourage you to apply.
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Global Step
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