Digital Marketing Manager

Yuni Rides is a leading provider of child-focused transportation services, committed to delivering safe, reliable, and professional rides for children. With a strong emphasis on care, integrity, and punctuality, the company has earned a trusted reputation nationwide. Whether transporting children to school or special appointments, Yuni Rides ensures every journey is comfortable and secure. As part of its growth, Yuni Rides is seeking a Digital Marketing Executive to join its team in Karachi and drive the company’s digital marketing initiatives with strategic focus and measurable outcomes.

Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across platforms such as Meta and Google Ads to drive brand awareness and lead generation.
- Optimize SEO and SEM strategies to improve organic search rankings and increase website traffic.
- Create and execute social media marketing plans to engage target audiences and build brand presence.
- Design content strategies aligned with branding goals to support marketing campaigns and enhance customer engagement.
- Utilize email marketing and automation tools to nurture leads and maintain customer relationships.
- Leverage AI and large language model (LLM) marketing techniques, including ChatGPT workflows and prompt marketing, to optimize campaign performance.
- Analyze campaign data and performance metrics to continuously improve conversion rates and return on investment.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.

Required Qualifications:
- Bachelor’s or master’s degree in Marketing, Business, Media, or a related field.
- 2 to 10 years of relevant experience in digital marketing roles.
- Proven expertise in managing Meta and Google Ads campaigns, SEO, SEM, and social media marketing.
- Strong skills in content strategy, lead generation, email marketing, and marketing automation.
- Experience with AI-driven marketing strategies and tools is highly desirable.

Preferred Qualifications and Benefits:
- Experience working with AI/LLM marketing, including ChatGPT workflows and prompt marketing, will be considered a significant advantage.
- Opportunity to work onsite in Gulistan-e-Jauhar, Karachi, with a dynamic and fast-growing US-based company.
- Shift timing is Monday to Saturday, from 9:00 PM to 6:00 AM (Karachi time).
- Competitive salary packages are offered, with the Digital Marketing Executive role ranging from PKR 40,000 to 50,000, negotiable based on experience and skills. There is also a Digital Marketing Specialist position available with a higher salary range.
- Join a company that values innovation, safety, and operational excellence in the student and healthcare transportation sector.
- Work in a high-growth environment where your strategic input and execution will directly impact the company’s digital presence and expansion.

Yuni Rides believes that great brands are built not just by advertisements but by people who understand vision, execution, and consistency. This role offers a unique chance to contribute to a meaningful mission while advancing your career in digital marketing.