Digital Marketing Manager

Yuni Rides is a leading provider of child-focused transportation services, committed to delivering safe, reliable, and professional rides for children. With a strong emphasis on family and community care, the company ensures every journey is secure, comfortable, and punctual. Serving clients across the nation, Yuni Rides offers trusted transportation solutions for school commutes and special appointments alike.

Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across platforms such as Meta and Google Ads to drive brand awareness and lead generation.
- Optimize SEO and SEM strategies to improve organic search rankings and increase website traffic.
- Create and execute social media marketing plans that enhance engagement and brand visibility.
- Design content strategies aligned with branding goals to support marketing initiatives.
- Utilize email marketing and automation tools to nurture leads and maintain customer relationships.
- Leverage AI and large language model (LLM) technologies, including ChatGPT workflows, to optimize marketing campaigns and improve performance.
- Analyze campaign data and metrics to measure effectiveness and identify areas for improvement.
- Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives.

Required Qualifications
- 2 to 10 years of relevant experience in digital marketing roles.
- Bachelor’s or master’s degree in Marketing, Business, Media, or a related field.
- Proven expertise in Meta and Google Ads, SEO, SEM, social media marketing, and content strategy.
- Strong skills in lead generation, analytics, email marketing, and automation.
- Experience with AI-driven marketing strategies and campaign optimization is highly desirable.

Preferred Qualifications and Benefits
- Experience working with AI/LLM marketing tools, prompt marketing, and AI-driven campaign optimization will be considered a significant advantage.
- Opportunity to work onsite at the Gulistan-e-Jauhar location in Karachi, with a shift schedule from Monday to Saturday, 9:00 PM to 6:00 AM PST.
- Join a fast-growing, US-based company focused on innovative and safe student and healthcare transportation solutions.
- Be part of a dynamic environment where your strategic input and execution will directly influence the company’s digital growth and brand presence.
- Competitive salary packages are offered: Digital Marketing Executive roles range from PKR 40,000 to 50,000, and Digital Marketing Specialist roles range from PKR 50,000 to 60,000, both negotiable based on experience and skills.

At Yuni Rides, technology and care come together to build the future of transportation for children and healthcare clients. This role offers a unique chance to contribute to a mission-driven company that values vision, execution, and consistency in building a strong brand presence.