Digital Marketing Manager

Sky One - Education Consultants

Karachi , Pakistan

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Sky One – Education Consultants specializes in providing personalized education consulting services for students aspiring to study abroad. The team is dedicated to understanding each student’s academic background, career goals, and long-term aspirations to offer customized pathways rather than generic solutions. Their comprehensive services cover the entire process, including university applications, admission planning, visa guidance, and pre-departure preparation, ensuring students navigate their journey with clarity and confidence. The organization is committed to empowering students to make informed decisions that lead to successful futures.

Key Responsibilities:
- Manage and execute paid advertising campaigns on Meta platforms (Facebook and Instagram) with a focus on lead generation and campaign optimization.
- Develop and implement digital marketing strategies that enhance brand awareness and attract qualified leads.
- Oversee audience targeting, retargeting, and advertising budget allocation to maximize campaign performance.
- Create engaging content for social media, including posts, reels, promotional creatives, and marketing campaigns.
- Produce and edit video content, including short-form promotional videos, to support marketing initiatives.
- Utilize social media management tools, Google Ads, and analytics platforms to monitor campaign effectiveness and generate performance reports.
- Collaborate with the team to ensure marketing efforts align with organizational goals and student engagement strategies.

Required Qualifications:
- Extensive hands-on experience with Meta Ads (Facebook and Instagram advertising) is mandatory.
- Proven track record of running successful paid campaigns and generating quality leads.
- Solid background in digital marketing, preferably within the education or study abroad consultancy sector.
- Strong skills in content creation, including social media and video production.
- Proficiency in campaign optimization, audience targeting, retargeting, and budget management.
- Experience with social media management, Google Ads, and analytics tools for performance tracking.

Preferred Qualifications and Benefits:
- Experience in video shooting and editing to create compelling promotional content is highly desirable.
- Ability to develop innovative marketing strategies that drive measurable results.
- Market-competitive salary package with attractive performance-based commissions and incentives.
- Opportunities for professional growth within a dynamic and supportive work environment.
- Positions available at two Karachi locations: Khayaban-e-Ittehad DHA Phase II Extension and Khayban-e-Bukhari DHA Phase VI.

This opportunity is ideal for experienced digital marketing professionals who possess creativity, expertise, and a passion for delivering impactful results. Fresh graduates will not be considered, as practical experience with Meta Ads is essential. If you meet these criteria and are eager to contribute to a team dedicated to turning study abroad dreams into reality, this role offers a rewarding career path with Sky One Consultants.