Posted Oct 30, 2025 135 views
We are looking for a results-oriented Digital Marketing Manager based in Lahore to lead our branding efforts, paid marketing campaigns, and overall digital presence across various platforms. The ideal candidate will have solid experience in Google Ads, social media marketing, and brand development, with a strong focus on delivering measurable outcomes. This role offers an exciting chance to manage and optimize campaigns aimed at increasing brand awareness and generating leads within the international student market.
Key Responsibilities
Social Media & Content Strategy: Design and implement effective strategies for platforms including Facebook, Instagram, TikTok, and LinkedIn. Develop engaging content, craft persuasive ad copy, and schedule posts to maximize organic reach and audience interaction.
Paid Advertising & Performance Marketing: Plan, launch, and refine campaigns across Google Ads (Search, Display, YouTube, Discovery), Meta Ads, and LinkedIn Ads. Conduct thorough audience research to ensure accurate targeting and perform A/B testing to enhance ad effectiveness and conversion rates.
Analytics, Tracking & Reporting: Use tools like Google Analytics, Meta Pixel, and Google Tag Manager to track user behavior and evaluate campaign performance. Prepare detailed reports, analyze key metrics, and provide actionable insights to optimize budget allocation for maximum ROI and lead generation.
SEO & Content Marketing: Work closely with content writers to ensure website and blog content adhere to SEO best practices. Monitor keyword rankings and implement strategies to boost organic traffic.
Branding & Growth Strategy: Develop and execute initiatives to strengthen brand awareness, particularly within the international student segment. Stay informed about emerging marketing trends, tools, and growth techniques to maintain a competitive advantage.
Required Qualifications
- At least 3 years of practical experience in digital marketing, including managing social media advertising and Google Ads campaigns.
- Proficiency with Google Analytics, Meta Business Suite, Google Tag Manager, and other performance tracking platforms.
- Strong skills in ad copywriting, audience segmentation, and campaign optimization.
- Ability to analyze data effectively and implement strategies that improve conversion rates.
- Self-driven with the ability to work independently and manage marketing activities remotely.
Preferred Qualifications and Benefits
- Experience in education marketing is a plus.
- This is a full-time position based in Lahore, offering a monthly salary ranging from PKR 100,000 to 120,000, depending on experience.
- The role requires in-person collaboration, providing an opportunity to work closely with the team.
If you are passionate about driving digital marketing success and expanding brand presence in a dynamic environment, we invite you to apply for this position.
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Zarnab International Pvt
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