Digital Marketing Manager

Datum Labs is a dynamic AI, data engineering, and custom software consultancy serving enterprise clients across the US, Europe, and the Middle East. We specialize in building scalable digital solutions and automated workflows that drive business growth. We are seeking an experienced Marketing Manager to lead and own our digital presence, translating complex technical partnerships into tangible business value. This role focuses on driving qualified inbound leads through paid acquisition, targeted content, technical SEO, and conversion optimization. The position is based onsite at our Johar Town office in Lahore and works closely with the board of directors, sales, and technical teams to transform engineering achievements into compelling market narratives that resonate with buyers.

Key Responsibilities

- Paid Acquisition & Demand Generation: Develop and execute the strategy, build campaigns, and manage budgets for paid advertising across LinkedIn Ads, Google Search, and Meta platforms. Target B2B technology decision-makers in the US, Europe, and Middle East to generate high-quality leads.

- Content & Thought Leadership: Collaborate with leadership and engineering teams to craft clear, impactful case studies, landing page content, LinkedIn posts, and whitepapers that highlight our technical expertise and business value.

- SEO & Digital Footprint: Oversee both technical and on-page SEO efforts alongside content strategy to grow organic pipeline opportunities for core AI and software service offerings.

- Analytics & Attribution: Implement, maintain, and audit comprehensive conversion tracking systems using GA4, Google Tag Manager, and CRM attribution tools to measure pipeline contribution and ROI beyond basic click metrics.

- Optimization: Design and test conversion-focused landing pages, ad copy, and promotional offers to refine the sales funnel and improve the conversion rate from initial engagement to sales-qualified leads.

- People Leadership: Build, mentor, and lead a marketing team while fostering collaboration with Sales, Engineering, HR, Customer Success, and Leadership teams. Establish data-driven marketing operations, reporting frameworks, and performance measurement processes.

Required Qualifications

- 6 to 8 years of experience in B2B digital marketing, preferably within a software consultancy, IT services firm, or B2B SaaS environment.

- Proven track record marketing to international markets, including decision-makers in the US, Europe, or GCC/Middle East regions.

- Strong expertise in performance marketing, managing LinkedIn Ads and Google Ads campaigns with real budget accountability; experience with Meta Ads is advantageous.

- Proficiency in marketing measurement tools such as GA4, Google Tag Manager, and UTM tagging frameworks.

- Ability to translate complex technical concepts (AI, data pipelines, cloud technologies) into clear, persuasive copy aimed at business buyers.

- Excellent written and verbal communication skills, capable of explaining marketing performance to both technical and non-technical stakeholders.

- Experience managing marketing budgets with a focus on efficiency and outcome-driven results.

- Demonstrated leadership in managing small marketing teams within similar scopes of work.

Preferred Qualifications and Benefits

- Experience with CRM attribution systems such as HubSpot or similar platforms.

- Certifications in Google Ads, GA4, or HubSpot marketing tools.

- Familiarity with leveraging AI tools to enhance research, content drafting, and campaign workflow efficiency.

This role offers the opportunity to shape the digital marketing strategy of a cutting-edge consultancy at the intersection of AI and software engineering, working closely with senior leadership to drive measurable business impact.