Digital Marketing Manager

DBS Solutions is seeking an experienced Marketing Manager to lead its marketing efforts from the Johar Town Lahore office. This full-time, onsite role requires a dynamic professional to drive brand awareness, generate leads, and contribute to revenue growth. The successful candidate will be responsible for planning and executing marketing campaigns across both digital and offline channels, managing the marketing team and budget, and ensuring all activities align with the company’s business goals.

Key Responsibilities

- Develop and implement the annual marketing strategy and plan in alignment with company objectives and revenue targets.
- Lead integrated marketing campaigns across digital, social media, email, content, events, and offline channels.
- Manage brand identity, tone of voice, and messaging consistency across all customer touchpoints.
- Oversee performance marketing efforts, including Google and Meta platforms, SEO, and content marketing to generate high-quality leads cost-effectively.
- Plan and monitor the marketing budget, track expenditures against results, and optimize for improved ROI.
- Collaborate closely with the Sales team to define lead quality, enhance conversion rates, and ensure seamless lead handover.
- Coordinate with Product, Design, and Customer Success teams on product launches, promotions, and customer communications.
- Lead, mentor, and set clear goals for the marketing team, including designers, content writers, and marketing executives.
- Manage relationships with agencies, freelancers, and vendors, overseeing briefs, timelines, and quality control.
- Conduct market, customer, and competitor research to identify opportunities and inform strategic decisions.
- Track key performance indicators such as website traffic, leads, customer acquisition cost (CAC), conversion rates, retention, and campaign ROI, and present reports to leadership.
- Experiment with new marketing channels, formats, and ideas through structured testing.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5 to 7 years of marketing experience, including at least 2 years in a management or team leadership role.
- Proven track record of planning and executing campaigns that deliver measurable results.
- Strong expertise in digital marketing, including paid advertising, SEO, email marketing, social media, and marketing automation.
- Hands-on experience with analytics and CRM tools such as Google Analytics, HubSpot, Meta Business Suite, or similar platforms.
- Excellent communication, writing, and presentation skills.
- Strong project management and budget oversight capabilities.

Preferred Qualifications

- MBA or relevant professional certifications (e.g., Google, HubSpot, Meta).
- Experience working in e-commerce and direct-to-consumer (D2C) environments.
- Familiarity with the USA market.
- Experience in influencer marketing, public relations, or community building.
- Knowledge of AI tools for content creation, analytics, and campaign optimization.

Key Competencies

- Strategic Thinking: Ability to connect marketing activities directly to business outcomes.
- Creativity: Generates innovative ideas and develops strong, memorable messaging.
- Data-Driven Mindset: Makes informed decisions based on data and rigorously tests assumptions.
- Leadership: Motivates and develops a team while providing clear direction.
- Collaboration: Builds strong cross-functional relationships with Sales, Product, and Finance teams.
- Accountability: Takes ownership of targets and delivers results.

Interested candidates are encouraged to submit their CV along with a brief summary of a marketing campaign they have led, highlighting goals, budget, and outcomes. This is an excellent opportunity to join a forward-thinking company and make a significant impact on its growth trajectory.