Digital Marketing Manager - Lahore

Dynamics Solution and Technology

Lahore , Pakistan

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Posted 21 hours ago 1 views Report Job

Dynamics Solution and Technology, based in Lahore, Pakistan, is seeking a Full-Stack Marketing professional to join their team on a full-time basis. The ideal candidate will have a comprehensive understanding of the entire marketing funnel and be capable of independently managing and enhancing digital marketing efforts. This role demands a strategic thinker who can develop, execute, and optimize marketing campaigns while driving measurable business results.

Key Responsibilities

Performance Marketing:
Manage campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. Optimize key metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversions, and overall marketing ROI. Conduct testing on audiences, creatives, landing pages, and campaigns to improve performance.

Lead Generation & Funnels:
Build and refine end-to-end lead generation funnels, including the development of landing pages, lead forms, calls-to-action (CTAs), and conversion journeys. Collaborate closely with the Sales team to enhance lead quality and increase conversion rates.

SEO & Organic Growth:
Develop and implement SEO strategies through keyword research, competitor analysis, and on-page optimization. Monitor search rankings, website traffic, and organic conversion metrics to drive sustainable growth.

Content & Social Media:
Create and manage content strategies for LinkedIn, the company website, social media channels, and email marketing. Oversee content calendars and coordinate with designers and writers to ensure consistent and engaging messaging.

Analytics & Tracking:
Handle tools such as Google Analytics, Tag Manager, Search Console, Looker Studio, pixels, event tracking, and UTM parameters. Analyze campaign data to provide actionable insights and optimize marketing efforts.

CRM, Email & Automation:
Design and execute email marketing and lead nurturing campaigns. Support CRM-based lead management and marketing automation processes to improve engagement and conversion.

Website & Conversion Rate Optimization (CRO):
Enhance landing pages and overall website user experience to boost conversion rates. Identify performance bottlenecks and facilitate A/B testing to validate improvements.

Marketing Strategy:
Develop digital marketing strategies aligned with broader business objectives. Conduct market and competitor research to inform campaign planning, budgeting, and setting key performance indicators (KPIs).

Team Coordination:
Work collaboratively with Sales, Designers, Content Writers, and Developers to manage marketing deliverables and timelines. Provide guidance and direction to junior marketing team members as needed.

Required Qualifications

- Proven hands-on experience in digital and performance marketing.
- Strong expertise in managing Google Ads, Meta Ads, LinkedIn Ads, SEO, analytics, and lead generation.
- Comprehensive understanding of the marketing funnel from traffic acquisition to customer conversion.
- Analytical and data-driven approach to decision-making.
- Experience with conversion tracking and marketing analytics tools.
- Familiarity with content marketing, social media management, CRM systems, email marketing, and marketing automation.
- Ability to independently manage multiple marketing channels and take full ownership of results.

Preferred Qualifications and Benefits

- Experience in B2B marketing is considered an advantage.
- Opportunity to work in a dynamic environment where strategic thinking and execution are highly valued.
- Chance to lead and shape marketing initiatives that directly impact business growth.

Candidates interested in this role are encouraged to apply by submitting their updated CV through the designated application process. This is an excellent opportunity for a motivated Full-Stack Marketer to contribute to a growing organization by driving impactful digital marketing strategies.