Digital Marketing Manager (RCM)

Medcare MSO, a prominent USA-based Healthcare IT and Revenue Cycle Management (RCM) company, is seeking a Digital Marketing Manager to enhance its digital footprint and optimize revenue streams for healthcare providers. This role is based onsite at MM Alam Road, Lahore, with shift hours from 7:00 PM to 4:00 AM. The ideal candidate will lead the development and execution of comprehensive digital marketing strategies that drive organic growth and improve overall business performance.

Key Responsibilities

Lead the digital growth strategy by designing and implementing SEO, content marketing, organic growth, and broader digital marketing initiatives aligned with the company’s revenue and business goals. Take ownership of modern SEO practices, including technical, on-page, off-page, local, and enterprise SEO, focusing on keyword strategy, search intent, site architecture, and ranking improvements.

Develop and execute strategies to leverage AI-driven search platforms such as Google AI Overviews, AI Mode, ChatGPT, Gemini, and other emerging AI technologies to enhance organic visibility. Build and manage content strategies that include creating content hubs, commercial content, thought leadership articles, specialty and state-specific pages, and optimizing content to increase traffic, authority, and conversions.

Utilize data analytics and conversion rate optimization (CRO) tools such as GA4, Google Search Console, SEMrush, and Ahrefs to identify growth opportunities, improve conversion rates, and convert organic traffic into qualified leads. Lead and mentor the marketing team by setting clear KPIs for SEO and content teams, while collaborating closely with development, design, branding, sales, and product departments.

Measure and scale digital growth by developing marketing roadmaps, conducting competitive analysis, identifying market opportunities, reporting performance to leadership, and continuously refining strategies based on data-driven insights.

Required Qualifications

A minimum of 10 years of experience in digital marketing, SEO, content marketing, or organic growth is essential. Candidates should have 2 to 3 years of experience managing digital marketing teams. Demonstrated expertise in technical SEO, content strategy, local SEO, link building, keyword research, and understanding search intent is required.

Strong knowledge of AI search technologies, including Google AI Overviews, generative search, and emerging search behaviors, is critical. Proficiency with analytics and SEO tools such as GA4, Google Search Console, SEMrush, Ahrefs, Search Atlas, and Screaming Frog is necessary. Excellent analytical, strategic thinking, communication, and leadership skills are expected.

Preferred Qualifications

Experience in healthcare technology sectors such as SaaS, AI, Electronic Health Records (EHR), Practice Management Systems (PMS), Revenue Cycle Management (RCM), or B2B technology environments is highly preferred.

This role offers an exciting opportunity to lead digital marketing efforts within a fast-growing healthcare IT company, contributing directly to the optimization of revenue streams and digital presence in a dynamic industry.