Digital Marketing Manager (US Healthcare)

Digital Marketing Manager (US Healthcare)
Location: Enterprise Building Near Thokhar Niaz Baig, Lahore
Work Hours: 5 PM – 2 AM
100% Onsite Opportunity

We are looking for a results-oriented Digital Marketing Manager to lead and execute our online marketing efforts within the US healthcare sector. The successful candidate will be responsible for managing digital campaigns, overseeing content creation, and optimizing the company’s digital presence to enhance brand awareness, customer engagement, and lead generation. This role requires a strategic thinker who can align marketing initiatives with business objectives and deliver measurable results.

Key Responsibilities
- Develop and implement comprehensive digital marketing strategies that support overall business goals.
- Plan, execute, and optimize multi-channel digital campaigns including SEO, SEM, email marketing, social media, and display advertising.
- Manage and enhance the company website, landing pages, and digital content to improve user experience and conversion rates.
- Monitor, analyze, and report on key performance indicators (KPIs) using tools such as Google Analytics, SEMrush, and HubSpot.
- Lead marketing automation and lead nurturing efforts through platforms like Mailchimp and HubSpot to drive customer retention and acquisition.
- Oversee social media strategy, content creation, and audience engagement to build a strong online community.
- Manage digital advertising budgets, ensuring effective allocation of resources for maximum ROI.
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Collaborate closely with design and content teams to maintain brand consistency across all digital channels.
- Stay informed about the latest digital marketing trends, algorithm updates, and emerging tools to keep strategies current and effective.
- Supervise the creation and distribution of engaging digital content, including graphics, videos, and written materials across web and social platforms.
- Coordinate with creative teams or freelancers to produce high-quality design and multimedia content that supports marketing objectives.

Required Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 5 years’ experience in digital marketing or a related role, preferably within the healthcare industry.
- Proven track record in performance marketing and lead generation.
- Proficiency with graphic design tools such as Canva and Adobe Suite, basic video editing skills, and strong content writing capabilities.
- Deep understanding of SEO, PPC, Google Ads, Meta Ads, email marketing, and analytics platforms.
- Experience working with CRM systems and marketing automation tools.
- Excellent analytical skills combined with strong communication and project management abilities.
- Creative mindset with a strong attention to detail.

This role offers the opportunity to work in a dynamic environment focused on the US healthcare market, with a chance to lead impactful digital marketing initiatives. Candidates should be prepared to work onsite during evening hours and bring a proactive approach to driving digital growth.