Digital Marketing Specialist | Google Ads & Meta Ads (Female)

We are seeking a skilled Digital Marketing & Performance Marketing Specialist to join our ERP product-based software house located in Karachi, Pakistan. This full-time, onsite role requires a minimum of two years of hands-on experience in Meta paid advertising, lead generation, performance marketing, and SEO. The ideal candidate will be data-driven and target-oriented, capable of planning, launching, optimizing, and scaling paid campaigns to generate high-quality leads and drive business growth. This position offers the opportunity to work in a performance-driven environment, managing real advertising budgets and contributing to international B2B campaigns.

Key Responsibilities

- Plan, launch, and manage Meta (Facebook & Instagram) paid advertising campaigns.
- Oversee end-to-end performance marketing campaigns from strategy development to lead conversion.
- Develop and optimize campaigns focused on lead generation, conversion, and return on investment (ROI).
- Monitor key performance indicators such as CPL, CPA, CTR, CPC, and ROAS.
- Conduct audience research, competitor analysis, and campaign segmentation.
- Create and test various ad creatives, copy, audience segments, and offers.
- Continuously optimize campaigns based on performance data.
- Manage daily, weekly, and monthly advertising budgets.
- Generate qualified B2B leads for software, ERP, and technology services.
- Track leads and collaborate with the sales team to ensure lead quality and conversion.
- Prepare regular performance reports and provide actionable insights.

SEO Responsibilities

- Apply strong practical knowledge of on-page, off-page, and technical SEO.
- Conduct keyword research and competitor SEO analysis.
- Optimize website SEO and assist in content planning.
- Manage meta titles, descriptions, headings, and internal linking.
- Develop backlink strategies and execute quality link-building.
- Perform SEO audits and identify technical issues.
- Utilize Google Search Console and Google Analytics for monitoring.
- Track keyword rankings, organic traffic, and conversions.
- Develop strategies to improve organic search visibility and attract qualified traffic.

Required Qualifications

- Bachelor’s degree in Marketing, Business, IT, Communications, or a related field.
- Proven experience managing paid Meta campaigns using Meta Ads Manager.
- Strong expertise in performance marketing, Facebook and Instagram advertising.
- Proficiency in lead generation and conversion optimization.
- Solid understanding of SEO principles and tools such as Google Analytics (GA4) and Google Search Console.
- Skilled in keyword research, competitor analysis, and campaign reporting.
- Basic creative skills, including familiarity with Canva or similar tools.
- Strong analytical and problem-solving abilities.

Preferred Qualifications and Benefits

- Experience generating leads for B2B, IT, software, or service-based industries is highly preferred.
- Ability to independently manage campaigns and propose growth strategies.
- A portfolio or documented results of previous campaigns will be advantageous.
- Opportunity to work with an established IT and ERP software company.
- Exposure to international markets and B2B campaign management.
- Performance-driven work culture with clear career growth opportunities.
- Hands-on experience managing real advertising budgets and measurable campaigns.

If you have confidence in your skills across Meta Paid Ads, Performance Marketing, and SEO, and can demonstrate measurable results, we encourage you to apply. Please submit your CV along with a portfolio or detailed campaign results showcasing your previous Meta Ads and SEO projects.

Job Type: Full-time
Location: Karachi, Pakistan (Onsite)
Salary: Rs45,000 - Rs55,000 per month