Digital Marketing Specialist

Provoxio Pvt Ltd is a global education company dedicated to providing online Quranic and academic learning services. Through initiatives like “Quran Online Home,” the organization integrates traditional teachings with modern technology to offer accessible, high-quality Quranic education from the comfort of home. The company delivers well-structured training modules focusing on Tajweed, Tarteel, and Hifz-ul-Quran, emphasizing accuracy, depth, and learner convenience. Provoxio is committed to holistic education, fostering meaningful, long-term learning and personal growth. Team members play a vital role in advancing educational excellence and Quranic enlightenment for students worldwide.

Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns to promote Provoxio’s Quranic and academic programs across various online platforms.
- Manage social media accounts by developing content calendars, scheduling posts, and engaging with the community to enhance brand presence.
- Run both paid and organic campaigns, monitoring their effectiveness through web analytics tools and adjusting strategies accordingly.
- Collaborate closely with academic and operations teams to ensure marketing messages align with educational goals and resonate with target audiences.
- Improve lead generation and student engagement by refining SEO and SEM strategies.
- Prepare detailed performance reports to track campaign success and inform future marketing decisions.
- Stay updated on the latest digital marketing trends and best practices relevant to the online education sector.

Required Qualifications
- Proven skills in digital and online marketing, including campaign planning, execution, and optimization across multiple channels.
- Experience with social media marketing, including content scheduling, community management, and audience engagement on major platforms.
- Proficiency in web analytics for measuring campaign performance, tracking user behavior, and generating actionable insights.
- Strong communication skills, both written and verbal, with the ability to collaborate effectively across teams.
- Relevant experience in education, e-learning, or service-based industries is advantageous.
- Familiarity with common marketing tools and platforms such as Google Analytics, social media ad managers, and email marketing software.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and apply data-driven decision-making to improve marketing outcomes.

Preferred Qualifications and Benefits
While not explicitly detailed, candidates with prior experience in educational technology or online learning environments will find this role particularly rewarding. The position offers the opportunity to contribute to a mission-driven company focused on educational excellence and global impact. The role is full-time and based on-site in Islamabad, Pakistan, providing a collaborative work environment where innovation and dedication are highly valued.

This position is ideal for a motivated digital marketing professional eager to apply their skills in a meaningful sector that blends tradition with technology to empower learners worldwide.