Digital Marketing Specialist

The Google Ads Specialist is a full-time, on-site position based in Mitcham, London.

The primary responsibility of this role is to plan, manage, monitor, and optimise Google Ads Search campaigns with a strong focus on qualified lead generation, accurate conversion tracking, and cost-effective customer acquisition.

The successful candidate will manage paid search advertising for house removals, office removals, packing services, storage solutions, and other moving services across London and surrounding areas.

The specialist will also ensure accurate tracking of customer enquiries, quotation form submissions, phone calls, and other valuable conversion actions.

Key Responsibilities1. Google Ads Search Campaign Management

• Create, manage, and optimise Google Ads Search campaigns.
• Conduct keyword research targeting high-intent removals and moving-related searches.
• Structure campaigns and ad groups according to services and target locations.
• Manage keyword match types, negative keywords, search terms, and bidding strategies.
• Write compelling, conversion-focused responsive search ads.
• Monitor ad performance, search impression share, Quality Score, and Ad Strength.
• Optimise location targeting, advertising schedules, and device performance.

• Implement and manage Google Ads conversion tracking.
• Configure Google Tag Manager (GTM) and Google Analytics 4 (GA4).
• Track quotation form submissions, phone calls, and qualified customer enquiries.
• Verify conversion events and troubleshoot tracking discrepancies.
• Configure primary and secondary conversion actions.
• Support enhanced conversions for leads and offline conversion tracking where applicable.
• Ensure reliable tracking between Google Ads, the company website, and CRM systems.
• Support Consent Mode and privacy-compliant tracking practices.

• Develop strategies to generate qualified removal service enquiries.
• Optimise campaigns for quote requests, telephone enquiries, and customer bookings.
• Improve landing page relevance and conversion rates.
• Analyse the customer journey from search query to advertisement click, landing page visit, and lead submission.
• Identify irrelevant traffic and reduce wasted advertising spend.
• Work towards improving lead quality and reducing cost per qualified lead.

• Monitor impressions, clicks, CTR, average CPC, conversions, conversion rates, and cost per conversion.
• Evaluate campaign performance using Google Ads, GA4, and Looker Studio.
• Analyse search terms, audience insights, geographic performance, and lead sources.
• Prepare weekly and monthly advertising performance reports.
• Monitor advertising budgets and recommend data-driven improvements.
• Evaluate qualified leads, bookings, and campaign return on investment.

• Collaborate on WordPress landing page improvements.
• Monitor customer interactions and form submissions.
• Integrate Google Ads tracking with website forms and HubSpot CRM.
• Implement UTM parameters and lead attribution processes.
• Support tracking of lead progression from initial enquiry to confirmed booking.
• Coordinate with relevant teams to improve customer acquisition and campaign effectiveness.

• Proven experience managing Google Ads Search campaigns, preferably for UK-based local service businesses.
• Strong understanding of Google Ads campaign structures, keyword targeting, bidding strategies, and optimisation.
• Practical experience with Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking.
• Understanding of lead generation funnels and conversion rate optimisation.
• Ability to configure and troubleshoot form submission and phone call conversion tracking.
• Knowledge of enhanced conversions for leads, offline conversions, and CRM attribution.
• Experience analysing campaign metrics, including CPC, CTR, conversion rate, CPA, and return on ad spend.
• Familiarity with WordPress, landing page optimisation, and HubSpot CRM is advantageous.
• Strong analytical, problem-solving, reporting, and communication skills.
• Ability to manage advertising budgets, work independently, and deliver measurable results.
• Google Ads Search Certification or Google Analytics Certification is preferred.

1. Qualified Lead Generation: Increase relevant customer enquiries for removal, packing, and storage services.
2. Conversion Tracking Accuracy: Ensure quote requests, calls, and other important customer actions are measured correctly.
3. Cost Per Lead Optimisation: Reduce acquisition costs while maintaining or improving lead quality.
4. Search Campaign Performance: Improve keyword relevance, ad engagement, conversion rates, and budget efficiency.
5. Lead Attribution: Identify which campaigns, keywords, and advertisements generate valuable enquiries and bookings.
6. Business Growth: Support increased confirmed bookings, revenue, and sustainable growth through performance-driven Google Ads campaigns.