Posted Sep 24, 2026 25 views
ToltHawk specializes in advanced environmental monitoring solutions focused on flood warning, water-level measurement, stream monitoring, stormwater management, and related fields. Our innovative sensors and cloud-based services empower government agencies, municipalities, engineers, and other organizations to make timely, data-driven decisions. We are currently seeking an experienced and self-motivated Digital Marketing Specialist based in Pakistan to plan, create, manage, and optimize digital advertising campaigns targeting customers primarily in the United States and other international markets. This role requires a hands-on professional who can independently handle campaigns, develop engaging content, analyze performance metrics, and continuously enhance marketing outcomes.
Key Responsibilities
- Plan, create, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant digital channels.
- Conduct comprehensive audience, keyword, market, and competitor research to inform campaign strategies.
- Develop compelling ad copy, graphics, videos, landing page content, and other campaign assets.
- Manage various campaign types including search, display, remarketing, social media, and lead generation.
- Monitor campaign performance, advertising budgets, conversions, and return on investment to ensure effectiveness.
- Perform A/B testing to refine targeting, messaging, and creative content continuously.
- Utilize analytics and reporting tools to measure campaign success and prepare regular performance reports with actionable insights.
- Support organic social media efforts, email marketing, website content updates, and search engine optimization initiatives.
- Leverage AI platforms to assist with content creation, research, campaign optimization, and marketing automation.
- Coordinate closely with ToltHawk’s management and technical teams based in the United States.
- Develop a solid understanding of ToltHawk’s technical products and effectively communicate their value to government, engineering, and environmental audiences.
Required Qualifications
- Proven, hands-on experience in creating and managing digital advertising campaigns independently from planning through to reporting and optimization.
- Strong proficiency with Google Ads, Facebook Ads Manager, and Instagram advertising platforms.
- Experience working with international clients, preferably targeting American markets.
- Deep understanding of campaign targeting, conversion tracking, analytics, and budget management.
- Ability to produce clear, professional, and persuasive marketing content.
- Self-motivated, organized, dependable, and capable of working with minimal supervision.
- Comfortable learning and marketing technical products and services.
- Availability to work during normal daytime hours in Pakistan.
- Willingness to attend scheduled Microsoft Teams meetings during evening or nighttime hours in Pakistan to coordinate with the U.S. team.
Preferred Qualifications
- Excellent written and spoken English communication skills.
- Experience with digital media production, including graphic design and video content creation.
- Familiarity with AI platforms for marketing, content creation, research, analytics, or automation.
- Knowledge of tools such as Google Analytics, Google Tag Manager, Canva, Adobe Creative Cloud, CRM platforms, and email marketing systems.
- Experience marketing technology, engineering, environmental, SaaS, or government-focused products.
- Relevant certifications from Google, Meta, HubSpot, or similar organizations.
We are looking for a candidate who takes full ownership of their work, communicates effectively, meets deadlines consistently, and uses data-driven insights to make informed decisions. The ideal individual is both creative and analytical, comfortable working independently while collaborating with an international team.
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