Digital Marketing Specialist

PolyUno is a dynamic company specializing in software and digital solutions designed to help organizations grow and create meaningful impact. We partner with large institutions, nonprofits, healthcare organizations, and expanding businesses. Beyond product development, we support our clients in scaling their operations through intelligent, data-driven marketing strategies. As a member of our team, you will play a crucial role in driving client growth by managing high-performing paid advertising campaigns that generate leads and increase revenue.

Key Responsibilities:
- Plan, build, launch, and optimize paid advertising campaigns across Google Ads and Meta Ads with a strong focus on maximizing return on investment (ROI).
- Manage the entire ad lifecycle, including account setup, conversion tracking, creative testing, audience targeting, budget allocation, and ongoing performance enhancements.
- Collaborate closely with design, development, and strategy teams to ensure campaigns are properly configured, tracked, and continuously refined using real data insights.
- Set up and manage Google Ads and Meta Ads accounts from the ground up.
- Develop high-converting search, display, shopping, and social media ad campaigns.
- Conduct thorough keyword and audience research centered on buyer intent.
- Write and test compelling ad copy that drives clicks and conversions.
- Implement conversion tracking using tools like Google Tag Manager, GA4, and platform-specific pixels.
- Optimize campaigns to improve key performance indicators such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate).
- Manage budgets and bids effectively to maximize client returns.
- Analyze campaign performance data weekly and apply data-driven optimizations.
- Prepare clear and concise performance reports that communicate results and recommend next steps.
- Work with designers and developers to enhance landing page effectiveness and overall campaign success.

Required Qualifications:
- 3 to 5 years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Proven ability to improve ROI and ROAS for clients through strategic campaign management.
- Strong expertise in conversion tracking and analytics setup.
- Deep understanding of keyword intent, audience segmentation, and marketing funnel stages.
- Experience conducting A/B testing for ad creatives and landing pages.
- Ability to manage multiple client accounts simultaneously while maintaining high-quality results.
- Excellent communication skills with the ability to explain complex results clearly and simply.

Preferred Qualifications and Additional Information:
- Experience working with clients in technology, nonprofit, or healthcare sectors is highly desirable.
- SEO knowledge is a plus but not a primary focus of this role.
- Candidates are expected to present a portfolio showcasing past PPC work, including detailed explanations of campaign improvements and performance outcomes (note: screenshots are not accepted).

The position is full-time and remote, offering a salary range of 100,000 to 150,000 PKR. This role is ideal for a results-driven PPC Ads Specialist eager to contribute to client success through strategic paid advertising and data-driven marketing.