Ralico, a UK-based company committed to delivering PAS 2035 compliant whole-house retrofit projects in support of the UK’s Net Zero 2050 targets, is expanding its solar energy venture. The role is with "My Solar Guy," a Reading-based solar PV and battery start-up that leverages AI technology to generate detailed solar reports without the need for surveys or sales calls. These reports are provided free of charge to homeowners to build trust and credibility, allowing them to decide whether to proceed with a call, survey, or direct purchase and installation.
Key Responsibilities
You will be responsible for managing and enhancing the visibility of the company’s website, focusing on local SEO, Google Business Profile optimization, search engine marketing, and social media campaigns. This role requires close collaboration with the Karachi-based team, with a flexible work arrangement that includes both office and remote work. Your primary objective will be to increase organic and paid traffic, improve search rankings, and drive customer engagement through targeted digital marketing strategies.
Required Qualifications
- Proven experience in growing UK-based businesses through search engine optimization and social media marketing, with demonstrable results and metrics.
- Strong understanding of local SEO practices, Google Business Profile management, and paid advertising platforms such as Google Ads and Meta (Facebook/Instagram).
- Ability to develop and execute strategies to rank new service websites for competitive keywords like “solar panels Reading” within a six-month timeframe, despite being located outside the UK.
- Experience managing monthly ad budgets (e.g., £500) and allocating spend effectively between platforms, with clear tracking and performance measurement skills.
- Proficiency in digital marketing tools including Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and Meta Business Suite.
- Excellent communication skills to coordinate with cross-functional teams and report on campaign performance.
Preferred Qualifications and Benefits
- Familiarity with the UK solar PV market and renewable energy sector is advantageous given the rapid growth of this industry.
- The role offers the opportunity to grow alongside an expanding business in a cutting-edge market, with potential for increased responsibilities and career development.
- Shortlisted candidates will be invited to complete a paid practical exercise as part of the final assessment process, reflecting the company’s commitment to fair and merit-based hiring.
This position is ideal for a digital marketing specialist based in Karachi who is motivated to take ownership of a dynamic website’s performance and contribute to a sustainable energy future. The company values transparency and expects candidates to provide clear examples of past successes, strategic thinking, and a data-driven approach to digital marketing.
Applicants are requested to submit their CV along with concise responses to the following questions:
1. Which UK businesses have you successfully grown through search or social media marketing? Please provide real numbers.
2. How would you approach ranking a new service website for “solar panels Reading” within six months while working remotely from outside the UK?
3. With a monthly ad budget of £500, how would you allocate spend between Meta and Google, and what key performance indicators would you track?
4. What digital marketing tools do you use regularly?
5. What are your current and expected salary figures?
The Solar PV market in the UK is expanding rapidly, and this role offers a unique chance to be part of a forward-thinking company at the forefront of renewable energy solutions.
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