Posted Jul 06, 2026 19 views
We are seeking a results-driven Digital Marketing Specialist to join our U.S.-based healthcare organization. This full-time, onsite role is based in Karachi and requires working evening shifts aligned with U.S. Eastern and Central Time Zones. The successful candidate will lead digital marketing initiatives focused on performance marketing and brand growth. Responsibilities include managing paid advertising campaigns, enhancing brand presence, generating qualified leads, and optimizing return on investment. The role demands executing multi-channel strategies across social media, Google platforms, websites, email, and community marketing channels to support business growth and occupancy objectives.
Key Responsibilities
Develop and implement digital marketing strategies aligned with business growth and occupancy targets. Manage and optimize social media platforms to maintain a consistent and engaging brand voice. Plan, execute, and refine paid campaigns on Google Ads, Meta Ads, LinkedIn, and other digital channels to maximize ROI and lead generation. Oversee website content management, SEO, performance, and user experience to increase traffic and conversions. Drive qualified lead generation through digital campaigns, landing pages, and conversion rate optimization. Create and coordinate email marketing campaigns to nurture prospects and boost engagement. Maintain the marketing campaign calendar to ensure timely execution of all campaigns and promotions. Plan and promote marketing events, community outreach programs, and new acquisition launches. Execute integrated cross-channel marketing campaigns across digital platforms and community events. Monitor campaign performance, customer engagement, KPIs, lead quality, and ROI, providing actionable reports. Support website, branding, and social media rollouts for newly acquired communities. Maintain accurate occupancy-related marketing data and reporting. Research market trends, competitors, and emerging digital opportunities to enhance campaign effectiveness. Collaborate with internal teams and U.S.-based stakeholders to deliver impactful marketing initiatives. Perform additional marketing-related duties as assigned.
Required Qualifications
Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Media Sciences, or a related field. Three to five years of experience in Digital Marketing, Performance Marketing, or Brand Marketing. Proven track record managing paid advertising, social media, website marketing, lead generation, and ROI-driven campaigns. Experience managing social media presence for U.S.-based organizations is highly preferred. Strong English communication skills with the ability to handle multiple projects in a fast-paced environment.
Technical Proficiency
Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Search Console, SEO, WordPress, Canva or Adobe Creative Suite, email marketing platforms, CRM systems, and Microsoft Office. Knowledge of AI-powered marketing tools is an advantage.
Professional Competencies
Strategic thinker with strong analytical and problem-solving skills. Creative, highly organized, and results-oriented. Excellent project management, communication, stakeholder management, and multitasking abilities. Self-driven with a continuous improvement mindset.
Preferred Qualifications and Benefits
Certifications such as Google Ads, Google Analytics (GA4), Meta Blueprint, HubSpot, or equivalent are preferred. Competitive salary ranging from Rs100,000 to Rs150,000 per month, along with additional benefits. Opportunity to work with a growing U.S.-based healthcare organization. Lead impactful digital marketing and brand growth initiatives. Gain international marketing exposure within a collaborative, performance-driven culture. Long-term career growth potential.
This position offers the chance to contribute significantly to the organization’s marketing success while working in a dynamic environment that values innovation and measurable results. Candidates should be prepared to manage multiple digital marketing platforms and deliver outcomes that support organizational goals.
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