BTS-Consultants is a prominent management and business consulting firm collaborating with internationally accredited organizations. The company delivers a broad range of services including certifications, training, consultancy, gap analysis, internal auditing, and inspection for clients both in Pakistan and globally. Specializing in training on various international standards such as ISO 9001, ISO 14001, ISO 45001, ISO 22000, HACCP, and FSSC 22000, BTS-Consultants supports industries like food products, medical devices, pharmaceuticals, nutraceuticals, and packaging in achieving export certification and global compliance. With a strong international footprint, the company is dedicated to being a reliable partner in certification and standardization.
The Digital Marketing Trainee will play a vital role in supporting the planning and execution of online marketing campaigns aimed at promoting BTS-Consultants’ certification and training services. This full-time, on-site position based in Lahore involves assisting with social media content creation, managing posts, and monitoring engagement across various platforms. The trainee will also analyze web and social media performance, prepare basic reports, and contribute innovative ideas to enhance digital outreach. Daily responsibilities include coordinating with internal teams to gather relevant content, updating website information, and ensuring consistent brand messaging. This role offers practical experience in digital marketing within the certification and consulting sector, with opportunities for learning and professional growth under the mentorship of senior team members.
Key Responsibilities:
- Assist in planning and executing digital marketing campaigns to promote company services.
- Create, schedule, and manage social media content across multiple platforms.
- Monitor social media engagement and respond to audience interactions as needed.
- Analyze web and social media analytics to track campaign performance and prepare reports.
- Collaborate with internal teams to collect and organize content for marketing purposes.
- Update website content to ensure accuracy and alignment with brand messaging.
- Support the marketing team by contributing ideas to improve digital outreach and engagement.
- Maintain consistent brand communication across all digital channels.
Required Qualifications:
- Skills in digital marketing and online campaign development with a keen interest in effective marketing strategies.
- Proficiency in social media marketing, including content creation, publishing, and monitoring.
- Basic knowledge of web analytics tools to track and interpret performance metrics.
- Strong communication skills for effective collaboration with internal teams and external stakeholders.
- Relevant bachelor’s degree in Marketing, Business, Communications, or a related field, or current enrollment with demonstrated interest in digital marketing.
- Familiarity with SEO principles, content marketing, and common digital tools such as social media platforms and Google Analytics is advantageous.
- Ability to work full-time on-site in Lahore, manage time efficiently, and quickly learn new concepts and digital tools.
Preferred Qualifications and Benefits:
- Interest in international standards, certifications, and the export sector is considered a plus.
- Hands-on experience and mentorship opportunities within a reputable consulting firm focused on global compliance and certification.
- Exposure to a dynamic work environment that fosters professional growth in digital marketing and business consulting.
This role is ideal for individuals eager to develop their digital marketing skills while contributing to a company that supports global standards and certification processes.