Posted Oct 24, 2026 33 views
The Digital Strategy & Engagement Manager will be responsible for leading digital marketing efforts for Abbott Nutrition across Pakistan and Iraq. This role focuses on developing and implementing digital strategies that enhance brand growth, deepen engagement with consumers and healthcare professionals, and achieve measurable business outcomes. The manager will oversee digital campaigns across various platforms, collaborate with cross-functional teams, and leverage data insights to optimize performance and customer experiences.
Key Responsibilities
- Develop and execute comprehensive digital strategies for Abbott Nutrition brands in Pakistan and Iraq, ensuring alignment with overall business objectives and brand growth targets.
- Lead digital marketing campaigns across social media channels such as Facebook, Instagram, YouTube, TikTok, and LinkedIn, as well as search and video platforms.
- Manage relationships with agency partners to ensure effective campaign delivery, focusing on key performance indicators like reach and engagement.
- Collaborate closely with Marketing, Medical, Sales, Legal, and CRM teams to create impactful and compliant customer experiences.
- Utilize audience insights and data analytics to refine targeting, personalization, and campaign effectiveness.
- Support digital commerce initiatives and drive conversion efforts across online and e-commerce channels.
- Oversee social media content amplification strategies to maximize audience engagement and brand visibility.
- Lead CRM-driven customer acquisition, retention, and re-engagement programs, continuously optimizing content based on analytics and customer feedback.
- Monitor and analyze digital campaign performance, generating actionable insights and recommendations to improve results.
- Provide regular performance reports and updates to marketing leadership to inform strategic decisions.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, Media Sciences, or a related field from a reputable institution.
- 5 to 7 years of professional experience in digital marketing, digital strategy, brand marketing, or customer engagement roles.
- Strong understanding of the current social media landscape and digital marketing trends.
- Proven ability to develop and execute digital social media strategies and plans.
- Proficiency in data analytics and interpreting performance metrics to drive business outcomes.
- Familiarity with emerging technologies such as artificial intelligence, marketing automation, and digital commerce platforms.
- Demonstrated capability to translate business objectives into effective digital engagement strategies.
Preferred Qualifications and Benefits
- A Master’s degree in a relevant field is preferred and will be considered an advantage.
- Experience working in multinational or healthcare-related industries is beneficial.
- Exposure to integrated marketing communications and cross-functional collaboration is highly valued.
This role offers the opportunity to lead digital transformation initiatives within a dynamic and growing market, contributing directly to the success of Abbott Nutrition’s brands in Pakistan and Iraq. The ideal candidate will be a strategic thinker with strong execution skills and a passion for leveraging digital innovation to drive business growth.
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