Direct Sales Executive - Sargodha

Cybernet, a leading telecommunications provider under the Lakson Group, is expanding its sales team in Sargodha to promote its StormFiber brand. StormFiber delivers high-quality fiber-optic broadband services to residential customers across Pakistan. We are seeking motivated Direct Sales Executives who can identify new business opportunities, engage with potential customers, and drive subscription growth. This role is ideal for sales-driven professionals who enjoy working in a target-oriented, field-based environment and have strong interpersonal skills.

Key Responsibilities
- Drive customer acquisition by promoting StormFiber broadband packages within the assigned territory.
- Conduct door-to-door visits in residential areas, housing societies, and serviceable locations to identify potential subscribers.
- Engage prospects through direct interaction, referrals, and follow-up communications.
- Clearly explain packages, pricing, promotional offers, and service features to help customers make informed decisions.
- Identify new sales opportunities in areas where StormFiber services are available or being introduced.
- Maintain regular contact with prospective customers and follow up on pending sales leads.
- Build positive customer relationships to encourage referrals, repeat business, and brand loyalty.
- Understand customer needs and recommend appropriate connectivity solutions.
- Stay updated on current campaigns, service offerings, and market trends.
- Collect information on customer preferences and competitor activities to identify growth opportunities.
- Maintain accurate records of leads, customer interactions, sales conversions, and daily field activities.
- Prepare sales updates and performance reports for supervisors.
- Coordinate with internal teams to facilitate subscription processing and resolve customer concerns.
- Adhere to company sales procedures, policies, and professional conduct standards.
- Collaborate with colleagues to meet individual targets and contribute to team goals.

Required Qualifications
- Intermediate education or a bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
- Relevant practical sales experience with strong interpersonal and communication skills is highly desirable.

Preferred Qualifications and Experience
- 1 to 2 years of experience in direct selling, field sales, telecom sales, or customer acquisition is preferred.
- Experience in broadband, telecommunications, FMCG, or consumer-facing sales will be an advantage.
- Proficiency in Microsoft Office; familiarity with CRM software is a plus.

Essential Skills and Personal Attributes
- Strong prospecting, persuasion, negotiation, and presentation skills.
- Confidence in approaching new customers and conducting face-to-face sales discussions.
- Ability to manage leads, maintain follow-ups, and consistently work toward monthly sales targets.
- Excellent communication and relationship-building abilities.
- Organized with the ability to maintain accurate sales records and coordinate field activities.
- Results-oriented, proactive, energetic, and adaptable to a field-based role.
- Able to work independently while supporting team objectives.
- Professional, dependable, and committed to delivering excellent customer service.
- Willingness to learn about new products, promotions, and sales techniques.
- Proficiency in English is desirable, along with effective communication in local languages.

Employment Information
- Job Title: Direct Sales Executive (DSE)
- Brand: StormFiber
- Location: Sargodha, Punjab, Pakistan
- Employment Type: Full-time
- Work Arrangement: On-site / Field-based
- The role requires willingness to travel extensively within the assigned sales territory and engage customers in person.

What We Offer
- Competitive market-based salary.
- Performance-linked sales commissions according to the incentive structure.
- Medical coverage for employees and eligible family members as per company policy.
- Festival bonuses subject to company policy.
- A supportive and inclusive work environment.
- Opportunities for professional growth and skill development within the telecommunications industry.

If you are confident in building customer relationships and converting sales opportunities into results, join StormFiber in Sargodha and help expand access to reliable broadband services.

Work Location: In person
Compensation: Rs1.00 - Rs2.00 per month (subject to performance and incentives)