Director Digital Marketing - Saas Products

Acrosoft is seeking an experienced and results-oriented Digital Marketing Manager to lead the marketing efforts for its SaaS products and services, with a primary focus on the US market. This full-time, onsite role is based near Wapda Town, Lahore, with working hours from Monday to Friday, 10:00 AM to 7:00 PM. The ideal candidate will have over seven years of digital marketing experience, specifically in launching, positioning, and scaling high-end SaaS products in the United States. This position requires a strategic thinker who can drive measurable business growth through effective marketing campaigns and team leadership.

Key Responsibilities
- Lead and manage the entire digital marketing team and develop comprehensive marketing strategies.
- Create and execute go-to-market plans tailored for SaaS products targeting the US market.
- Oversee product launches, positioning, demand generation, and customer acquisition initiatives.
- Drive measurable growth in leads, conversions, revenue, and return on investment (ROI).
- Manage all digital marketing channels including SEO, SEM/PPC, social media, content marketing, email campaigns, and performance marketing.
- Conduct thorough market research, competitor analysis, and customer segmentation focused on the US audience.
- Build and optimize marketing funnels continuously based on real-time performance data.
- Set clear KPIs for the marketing team and ensure accountability for achieving results.
- Collaborate closely with Product, Sales, and Leadership teams to align marketing efforts with overall business growth objectives.

Required Qualifications
- Minimum of 7 years of digital marketing experience with significant exposure to SaaS products.
- Proven track record of successfully launching and scaling SaaS products specifically in the US market.
- Deep understanding of US customer behavior, digital marketing channels, and SaaS growth strategies.
- Demonstrable success in driving product launches and achieving measurable growth outcomes.
- Strong leadership skills with experience managing and motivating marketing teams.
- Highly data-driven and commercially focused, with a strong sense of accountability for marketing performance and business results.

This role demands a marketing leader who goes beyond managing campaigns. The successful candidate will be someone capable of taking a SaaS product to the US market and achieving tangible, quantifiable success. The position requires working onsite in Lahore, ensuring close collaboration with internal teams and hands-on leadership of marketing initiatives.