E-commerce Creative Strategy Specialist

Komtora, a digital agency specializing in growth, marketing, conversion optimization, creative strategy, and AI-powered marketing systems for international e-commerce brands, is seeking an E-commerce Creative Strategy Specialist. This full-time, 100% remote role based in Pakistan focuses on developing the strategic direction behind advertising creatives for e-commerce brands. The position is not related to graphic design or video editing but centers on deciding what creative content should be produced, the key messages to communicate, the target audience, and the rationale behind the creative approach. The specialist will conduct thorough research on markets, competitors, customers, products, and current advertising performance to craft creative concepts that drive attention, engagement, clicks, and sales.

Key Responsibilities
- Develop advertising concepts tailored for e-commerce brands.
- Identify effective creative themes, messaging directions, and winning concepts.
- Build comprehensive creative strategies based on product features, target audiences, offers, and market positioning.
- Design frameworks for creative testing and develop multiple variations.
- Create compelling advertising hooks and multiple marketing angles for the same product.
- Analyze customer pain points, desires, objections, and buying motivations to adapt messaging for different awareness levels and audience segments.
- Write ad concepts and scripts for platforms such as Meta, TikTok, YouTube Shorts, and other paid channels.
- Prepare detailed creative briefs for designers, video editors, and content creators, specifying hooks, body content, visual direction, calls to action, offers, and psychological triggers.
- Conduct competitor research to analyze their advertising strategies, creatives, messaging, offers, hooks, and positioning.
- Identify market patterns and opportunities by studying winning creative formats and advertising trends.
- Evaluate advertising performance using metrics like CTR, CPC, CPA, CVR, ROAS, and hook retention to determine what works and what doesn’t.
- Develop new creative iterations based on data insights and continuously test new concepts, angles, hooks, and messaging.
- Utilize modern AI tools for creative, market, customer, and competitor research, copywriting, ideation, advertising analysis, and content development. Familiarity with tools such as Claude, ChatGPT, Gemini, Perplexity, Meta Ad Library, and TikTok Creative Center is highly advantageous.

Required Qualifications
- Proven experience in e-commerce advertising, creative strategy, performance marketing, copywriting, or a related field.
- Strong understanding of direct-response marketing principles.
- Deep knowledge of consumer psychology and buying behavior.
- Ability to develop multiple creative angles for the same product.
- Skilled in writing compelling hooks and advertising concepts.
- Competent in competitor and advertising creative analysis.
- Commercially minded with the ability to understand why an ad works beyond its visual appeal.
- Excellent English communication and writing skills.
- Ability to work independently in a fully remote environment.

Preferred Qualifications and Additional Information
- A portfolio showcasing advertising concepts, scripts, campaigns, creative briefs, or e-commerce projects is highly valued.
- This role does not require graphic design skills; the focus is on strategic thinking and providing clear creative direction to production teams.

Interested candidates should prepare a detailed application including their current role, years of relevant experience, examples of e-commerce ads or creative strategies they have contributed to, campaigns with measurable results, and availability to start. Generic applications without relevant examples may not be considered.

This is an excellent opportunity for professionals passionate about e-commerce creative strategy and performance marketing to join a forward-thinking, AI-driven digital agency.