We are a dynamic automation and digital agency specializing in serving e-commerce and service businesses across the US, UK, Canada, Australia, and France. We are currently seeking an experienced e-commerce strategist to lead the conversion and growth strategy for one of our premium Shopify clients in the wellness sector. This role offers the opportunity to expand into managing additional accounts over time. The client’s website content is primarily in French, so proficiency in reading French is highly beneficial for conducting audits and reviewing messaging. However, you will not be responsible for writing final copy or direct client management, as these tasks are handled by our internal team.
Key Responsibilities
- Conduct comprehensive conversion audits and recommend specific, prioritized improvements to enhance performance.
- Provide strategic direction for product page structure, messaging, and the overall purchase journey to optimize customer experience.
- Develop bundle, cross-sell, and upsell strategies for implementation by our in-house development team.
- Design and oversee lifecycle email marketing strategies, including post-purchase follow-ups, cart recovery, and loyalty programs.
- Offer guidance on expanding sales channels, such as TikTok Shop and other emerging platforms.
Required Qualifications
- Proven experience working with Shopify or similar e-commerce platforms in a strategist or consultant capacity, with a focus on strategy rather than development.
- Strong ability to articulate the rationale behind strategic recommendations clearly and persuasively.
- Experience working with premium brands that prioritize maintaining a high-end, non-discounted brand image.
- Proficiency in reading French to effectively review site content and messaging for audit purposes.
Preferred Qualifications and Benefits
While not explicitly stated, the role offers the potential for growth by managing additional client accounts beyond the initial wellness brand. You will collaborate closely with a skilled in-house development team, allowing you to focus exclusively on strategy and direction without the need to engage in technical implementation or coding.
If you meet these qualifications and are interested in driving meaningful growth for a premium e-commerce brand, please share your relevant experience along with an example of a store or project that best demonstrates your strategic thinking.