E-commerce Executive

DHAMMA PERFUMES INDUSTRY L.L.C

Karachi , Pakistan

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We are seeking a results-oriented E-commerce Executive to oversee our Shopify websites, digital advertising campaigns, social media activities, and overall online business operations. The ideal candidate will have practical experience with Shopify, Meta Ads, Google Ads, and TikTok Ads, combined with strong analytical abilities, excellent coordination, and effective problem-solving skills. This role requires a proactive individual who can manage multiple tasks independently while driving growth and optimizing performance across various digital platforms.

Key Responsibilities

E-commerce & Shopify Management
- Manage and maintain multiple Shopify websites, ensuring seamless functionality and an optimized user experience.
- Update product listings, pricing, banners, homepage content, collections, and promotional offers regularly.
- Monitor website performance metrics to identify opportunities for improving conversion rates and sales.
- Collaborate with technical teams to resolve website issues and implement necessary improvements.

Digital Advertising & Performance Marketing
- Plan, execute, and optimize Meta Ads campaigns targeting the Pakistan and UAE markets.
- Manage Google Ads campaigns, including Search and Performance Max, as appropriate.
- Develop and oversee TikTok Ads campaigns aimed at increasing traffic, conversions, and revenue.
- Track advertising KPIs such as CPA, ROAS, CTR, CPC, and conversion rates to measure campaign effectiveness.
- Analyze campaign data and apply insights to enhance performance and ROI.
- Manage advertising budgets efficiently and prepare regular performance reports for stakeholders.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field is preferred.
- Minimum of 2 years’ hands-on experience in e-commerce and digital marketing.
- Proven experience managing Shopify stores.
- Strong proficiency with Meta Ads Manager, Google Ads, and TikTok Ads platforms.
- Solid understanding of performance marketing metrics, analytics, and conversion optimization strategies.
- Experience managing multiple websites, advertising accounts, or brands is advantageous.
- Excellent analytical, communication, organizational, and coordination skills.
- Ability to handle multiple responsibilities independently and meet deadlines consistently.

Preferred Qualifications and Benefits
- Experience with Shopify theme customization and basic troubleshooting.
- Familiarity with Google Analytics 4, Google Merchant Center, and conversion tracking tools.
- Knowledge of pixel implementation and event tracking for accurate campaign measurement.
- Skills in campaign reporting, budget optimization, and performance analysis.
- Experience collaborating with creative and technical teams to deliver integrated marketing solutions.

Compensation
The monthly salary for this position ranges from Rs60,000 to Rs70,000.

Work Location
This is an in-person role requiring attendance at the company’s office.

This opportunity is ideal for a motivated e-commerce professional looking to leverage their digital marketing expertise and Shopify management skills to contribute to a growing online business.