E-Commerce & Social Media Manager

Dua Designer, a women’s fashion brand located at Dolmen Mall Tariq Road, Karachi, specializes in Pakistani eastern wear, party wear, and festive collections. We are seeking a creative and proactive Social Media & E-Commerce Executive to manage our brand’s online presence and customer engagement. This full-time, on-site role requires hands-on involvement in content creation, customer communication, and online sales management. The ideal candidate will be passionate about women’s fashion and current trends, comfortable working in a retail environment, and eager to contribute to growing our digital footprint and sales.

Key Responsibilities

- Develop engaging and visually appealing content for social media platforms including Instagram, Facebook, TikTok, and WhatsApp Community. This includes shooting product videos, reels, and stories using a smartphone and editing them with basic tools like CapCut.
- Maintain a consistent posting schedule and write clear, attractive captions and product descriptions.
- Manage Dua Designer’s WhatsApp Community by posting updates on new arrivals, promotions, stock status, and store news, while encouraging customer interaction without spamming.
- Respond promptly and professionally to customer inquiries across all online channels, providing accurate information on product availability, pricing, sizes, colors, and delivery.
- Convert online inquiries into confirmed sales by assisting customers through the purchasing process and coordinating with the store team to fulfill orders.
- Keep records of online inquiries, orders, and sales, and handle customer complaints by escalating issues when necessary.
- Assist in running and monitoring social media advertising campaigns, suggesting content for paid promotions, and analyzing ad performance to optimize results.
- Conduct regular research on fashion trends and competitor activity across platforms like Instagram, TikTok, Facebook, and Pinterest to identify popular styles, fabrics, and promotional ideas.
- Coordinate with the store team to ensure accurate and up-to-date product information online, highlighting fast-selling and high-demand items to management.

Required Qualifications

- Strong communication skills in English and Urdu, with a professional and confident approach to customer interaction.
- Active user of social media platforms such as Instagram, Facebook, TikTok, and WhatsApp.
- Basic skills in video shooting and editing, with the ability to create simple yet attractive social media content.
- Creative mindset with the ability to generate new content ideas and keep up with fashion trends.
- Organized and capable of managing multiple online conversations and tasks efficiently.
- Good follow-up skills and customer service orientation.
- Willingness to work full-time on-site at the store, managing both online and in-store responsibilities.

Preferred Qualifications and Benefits

- Basic knowledge of social media advertising, particularly Meta Ads (Facebook and Instagram), is preferred but not mandatory.
- Familiarity with design and editing tools such as Canva and CapCut is an advantage.
- Previous experience in social media management, e-commerce, digital marketing, customer service, or fashion retail is desirable.
- Fresh candidates with relevant skills, creativity, and eagerness to learn are encouraged to apply.
- Competitive fixed monthly salary with the opportunity to earn additional commission on every online sale generated through personal efforts.
- Hands-on experience in social media, e-commerce, digital marketing, and fashion retail within a growing women’s fashion brand.
- Potential for career growth based on performance and contribution to online sales.

This role demands active participation beyond posting content; the candidate will be instrumental in increasing online engagement, building customer relationships, and driving sales. The position is strictly on-site, requiring presence during store hours, with no remote work options available.

Job Type: Full-time
Location: On-site at Dua Designer, Dolmen Mall Tariq Road, Karachi
Salary: Up to Rs40,000 per month plus commission opportunities