E-Commerce & Social Media Specialist (Onsite - Full time)

LondonShine, a rapidly growing Pakistani consumer brand under 3A Pakistan, specializes in premium kitchen and shoe care products such as shoe polishes, surface cleaners, steel scourers, and cleaning accessories. With a strong distribution network across major cities and an expanding digital presence, the company is committed to becoming a household name in Pakistan. We are seeking a motivated and hands-on E-Commerce & Social Media Specialist to develop and manage our entire online presence. This foundational role involves building and optimizing our digital storefronts on third-party marketplaces and managing our social media channels to drive brand visibility, engagement, and revenue growth.

Key Responsibilities

Marketplace Management:
- Set up, manage, and optimize seller accounts on platforms including Daraz, Kravemart, PandaMart, and other relevant marketplaces.
- Create SEO-optimized product listings with compelling titles, descriptions, images, and pricing.
- Monitor and improve marketplace performance metrics such as sales, rankings, reviews, and conversion rates.
- Oversee inventory management, order fulfillment, and customer service across all platforms.
- Plan and execute sponsored ads and promotional campaigns to increase visibility and sales.
- Maintain strong relationships with category managers and platform representatives.

Company Website (E-Commerce):
- Collaborate with web developers and management to build and launch LondonShine’s branded e-commerce website.
- Manage daily website operations including product uploads, pricing updates, promotional banners, and content.
- Ensure a seamless user experience on both desktop and mobile devices.
- Implement SEO best practices to enhance organic traffic.
- Coordinate with graphic designers and management to align campaigns and visuals.

Social Media Management:
- Manage and grow LondonShine’s presence on Instagram, Facebook, TikTok, and other platforms.
- Develop and execute a monthly content calendar aligned with product launches, seasonal events, and campaigns.
- Create engaging content including posts, stories, reels, and promotional creatives.
- Run paid social media ad campaigns (Meta Ads, TikTok Ads) to boost brand awareness and sales.
- Plan and implement social media promotions such as special offers, seasonal sales, and festive campaigns.
- Monitor social media metrics and report performance regularly.
- Respond promptly and professionally to customer interactions on social platforms.
- Identify and manage influencer collaborations and brand ambassador partnerships.

Sales Growth & Analytics:
- Track and report on key e-commerce performance indicators including GMV, conversion rates, average order value, and customer acquisition cost.
- Explore new marketplace opportunities and online sales channels.
- Develop integrated promotional strategies across social media and e-commerce platforms.
- Analyze competitor activity to maintain competitive positioning.

Required Qualifications
- 4–5 years of proven experience in e-commerce and/or social media management, preferably within consumer or FMCG brands.
- Hands-on experience with Daraz Seller Center; familiarity with Kravemart, PandaMart, or similar platforms is advantageous.
- Proven ability to manage social media accounts and execute paid campaigns on Meta and TikTok platforms.
- Strong understanding of marketplace SEO, sponsored listings, and campaign management.
- Experience with e-commerce website platforms such as Shopify or WooCommerce.
- Excellent analytical skills with the ability to interpret sales dashboards and social media insights.
- Ability to coordinate effectively across teams including design, marketing, and logistics.
- Strong written communication skills in English and Urdu for product copywriting and social media content.
- Basic knowledge of content creation and ability to brief designers.
- Bachelor’s degree in Business, Marketing, IT, Communications, or a related field.

Preferred Qualifications and Benefits
- Competitive salary commensurate with experience.
- Unique opportunity to build and own both e-commerce and social media functions from the ground up.
- Work directly with a fast-growing brand investing heavily in its digital future.
- Collaborative and creative team environment within marketing and sales.
- Full-time, on-site position based in Karachi, Pakistan.

This role offers a rare chance to shape LondonShine’s digital identity and drive its growth across multiple online channels. Candidates passionate about e-commerce and social media with a strategic mindset are encouraged to apply.