Ecommerce Growth Manager

360 Relief, a growing ecommerce brand specializing in compression socks across the UK, Europe, and other international markets, is seeking a commercially minded Ecommerce Growth Manager. This full-time, permanent position based in Lahore offers a salary range of PKR 100,000–200,000. The ideal candidate will take ownership of the entire customer journey—from the initial Facebook or Instagram ad exposure to the final checkout on the Shopify store. This role requires hands-on experience in Meta performance marketing combined with Shopify conversion rate optimization, focusing on practical results that drive profitable sales growth.

Key Responsibilities

- Manage Facebook and Instagram advertising campaigns, including budget allocation and performance monitoring.
- Analyze key metrics such as ROAS, CAC, CPA, CTR, CPM, conversion rate, AOV, and revenue per visitor to inform decision-making.
- Scale successful campaigns while reducing spend on underperforming ones.
- Collaborate with the Creative Strategist to run structured creative tests, identify ad fatigue, and scale winning concepts.
- Ensure accurate tracking through Meta Pixel and Conversions API, providing clear weekly performance reports.
- Own and continuously improve the Shopify store, including homepage, collections, product pages, promotions, and landing pages.
- Handle day-to-day Shopify administration tasks such as managing products, variants, collections, discounts, theme content, and Shopify Markets for international storefronts.
- Maintain a lean Shopify app stack and optimize site speed, using Shopify Analytics to monitor the customer funnel from session to purchase.
- Coordinate with developers on theme changes and new feature implementations, conducting quality assurance on both desktop and mobile platforms before launch.
- Plan and execute A/B tests to identify drop-off points and enhance the mobile shopping experience.
- Improve upselling, cross-selling, bundles, product reviews, and social proof to boost conversion rates.

Required Qualifications

- Proven hands-on experience managing Meta Ads campaigns for ecommerce brands with real advertising budgets.
- Practical, day-to-day experience working with Shopify, including managing products, collections, discounts, Online Store 2.0 sections, Markets, apps, and Shopify Analytics, with a demonstrated ability to improve conversion rates.
- Strong understanding of creative testing, landing page optimization, analytics, and A/B testing methodologies.
- Ability to make data-driven decisions on when to scale or pause ads and identify necessary on-site improvements.
- A commercial mindset focused on profitable growth combined with excellent communication skills.

Preferred Qualifications and Additional Skills

- Familiarity with GA4, Google Ads, Klaviyo, and heatmap tools such as Hotjar or Microsoft Clarity.
- Basic knowledge of Shopify Liquid, HTML, and CSS is a plus but not required.
- While technical development is managed by the in-house team, the ability to brief developers effectively and conduct thorough QA is important.

360 Relief is committed to building a strong in-house ecommerce, performance marketing, and creative team. This role offers an exciting opportunity to drive growth in a dynamic and expanding ecommerce environment.