Ecommerce Growth Manager

360 Relief, a growing ecommerce brand specializing in compression socks across the UK, Europe, and other international markets, is seeking a commercially minded Ecommerce Growth Manager based in Lahore. This full-time, permanent role involves owning the entire customer journey—from the initial Facebook or Instagram ad exposure to the final checkout on our Shopify store. The ideal candidate will have hands-on experience in Meta performance marketing combined with Shopify conversion rate optimization, with a strong focus on driving profitable sales growth through practical ecommerce strategies.

Key Responsibilities

- Manage Facebook and Instagram advertising campaigns, overseeing budgets and optimizing campaign performance.
- Analyze key metrics including ROAS, CAC, CPA, CTR, CPM, conversion rate, average order value (AOV), and revenue per visitor to inform decision-making.
- Scale successful campaigns while reducing spend on underperforming ones.
- Collaborate with the Creative Strategist to run structured creative tests, identify ad fatigue, and scale winning concepts.
- Ensure accurate tracking through Meta Pixel and Conversions API, providing clear weekly performance reports.
- Own and continuously improve the Shopify store, including homepage, collections, product pages, promotions, and landing pages.
- Handle day-to-day Shopify administration such as managing products, variants, collections, discounts, theme content, and Shopify Markets for international storefronts.
- Maintain a lean Shopify app stack and ensure the site remains fast, using Shopify Analytics to monitor the funnel from session to purchase.
- Brief developers on theme changes and new features, conducting thorough QA on desktop and mobile before launch.
- Plan and execute A/B tests, identify drop-off points, and enhance the mobile shopping experience.
- Improve product bundles, upsells, cross-sells, customer reviews, and social proof to boost conversion and sales.

Required Qualifications

- Proven hands-on experience managing Meta Ads campaigns for ecommerce brands with real budget responsibility.
- Practical, day-to-day experience with Shopify, including managing products, collections, discounts, Online Store 2.0 sections, Markets, apps, and Shopify Analytics, with a demonstrated track record of improving conversion rates.
- Strong understanding of creative testing, landing page optimization, analytics, and A/B testing methodologies.
- Ability to make informed decisions on when to scale or pause ads and identify necessary onsite improvements.
- A commercial mindset focused on profitable growth combined with excellent communication skills.

Preferred Qualifications and Benefits

- Experience with GA4, Google Ads, Klaviyo, and heatmap tools such as Hotjar or Microsoft Clarity is advantageous.
- Basic knowledge of Shopify Liquid, HTML, or CSS is a plus, though not required as the technical build is managed by an in-house development team.
- Competitive monthly salary ranging from Rs100,000 to Rs200,000.
- Opportunity to work in person within a dynamic and expanding ecommerce, performance marketing, and creative team.

This role offers a unique chance to directly impact the growth of an international ecommerce brand by combining data-driven marketing with hands-on store management. If you are passionate about ecommerce growth and have the practical skills to back it up, 360 Relief welcomes your application.