Ecommerce Manager – (Amazon USA Marketplace)

Omfort Private Limited is a dynamic, technology-driven company specializing in brand identity creation, e-commerce websites, applications, and diverse digital content services. Our multidisciplinary team spans photography, film, content writing, advertising, graphic design, and technology, all focused on helping brands grow. We also provide enterprise-wide business transformation and application implementation services, leveraging strong technical expertise and industry experience to deliver cost-effective solutions across various sectors.

We are seeking an experienced and results-oriented Amazon PPC Manager to join our team full-time at our Karachi office. The ideal candidate will specialize in managing Amazon Advertising campaigns specifically for the USA Marketplace (Amazon.com). This role involves developing, managing, and optimizing PPC campaigns to maximize sales, profitability, organic ranking, visibility, and return on ad spend (ROAS). You will collaborate closely with marketing, content, creative, and e-commerce teams to align PPC strategies with product positioning, listing quality, promotions, and overall brand growth.

Key Responsibilities

- Develop and implement comprehensive Amazon PPC strategies tailored for the USA Marketplace, focusing on sales growth and profitability.
- Create, structure, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Conduct detailed keyword research, including high-volume, long-tail, competitor, branded, non-branded, and product-targeting opportunities.
- Build effective campaign structures using Exact, Phrase, Broad, Auto, Product Targeting, and Category Targeting methods.
- Continuously monitor and optimize key metrics such as ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, orders, and sales.
- Manage daily and weekly budgets, bids, placement adjustments, and overall campaign performance.
- Identify profitable search terms and convert them into targeted keywords and dedicated campaigns.
- Analyze search term reports to implement negative keywords and negative product targets, minimizing wasted ad spend.
- Optimize bids based on keyword performance, conversion rates, profitability, competition, and sales velocity.
- Identify underperforming campaigns, keywords, ASINs, and placements, applying corrective strategies.
- Develop strategies to improve organic keyword ranking and overall Amazon sales while maintaining PPC efficiency.
- Analyze competitor advertising activities, keyword positioning, product targeting, and market opportunities.
- Manage advertising strategies around new product launches, promotions, seasonal events, and major Amazon shopping periods.
- Monitor advertising performance at campaign, ad group, keyword, search-term, ASIN, and portfolio levels.
- Balance brand defense, competitor targeting, category targeting, and customer acquisition efforts.
- Collaborate with listing and content teams to identify opportunities where titles, bullet points, images, A+ Content, pricing, reviews, or conversion rates may impact PPC performance.
- Prepare regular daily, weekly, and monthly PPC performance reports with actionable insights and recommendations.
- Forecast advertising spend, sales, and profitability to help establish realistic PPC targets.
- Utilize spreadsheets, dashboards, and analytics tools to identify trends and opportunities.
- Stay updated on Amazon Ads features, policies, marketplace changes, advertising trends, and PPC best practices.
- Work collaboratively with marketing, creative, content, sales, and e-commerce teams to develop integrated Amazon growth strategies.

Required Qualifications

- Proven hands-on experience managing Amazon PPC campaigns for the USA Marketplace (Amazon.com).
- Strong understanding of Amazon Advertising and its campaign types, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Expertise in keyword research, search term analysis, bid management, campaign structuring, and budget optimization.
- Experience working with key metrics such as ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders, and attributed sales.
- Ability to analyze large datasets and make data-driven optimization decisions.
- Solid knowledge of Amazon SEO and the relationship between PPC and organic ranking.
- Experience managing Auto and Manual campaigns, including keyword harvesting and negative keyword management.
- Familiarity with product targeting, ASIN targeting, and competitor targeting.
- Proficient in Excel or Google Sheets for creating and analyzing PPC reports and dashboards.
- Strong analytical, numerical, and problem-solving skills.
- Ability to identify wasted ad spend and scale profitable campaigns effectively.
- Understanding of e-commerce customer acquisition and conversion funnels.
- Knowledge of digital marketing, social media marketing, and broader e-commerce marketing strategies.
- Excellent communication and reporting skills.
- Ability to collaborate effectively with content, design, marketing, and e-commerce teams.
- Bachelor’s degree in Marketing, Business, Management, E-commerce, or related fields preferred; equivalent practical experience considered.

Preferred Qualifications

- Experience managing Amazon USA Marketplace accounts for brands or private-label businesses.
- Managing substantial monthly Amazon advertising budgets.
- Proven ability to scale Amazon PPC campaigns while maintaining healthy ACOS/TACOS and profitability.
- Expertise in Amazon product launches and PPC launch strategies.
- Knowledge of Amazon keyword ranking and market-share growth strategies.
- Experience with competitor ASIN and product targeting.
- Familiarity with Amazon Seller Central, Amazon Ads Console, Brand Registry, and Sponsored Brands.
- Experience with Amazon promotions and seasonal advertising strategies.
- Skilled in PPC reporting and dashboard development.
- Proficiency with Amazon PPC tools such as Helium 10, Jungle Scout, Data Dive, SellerApp, Perpetua, Quartile, or similar platforms.

Work Arrangement

This is a full-time, on-site position based in Karachi, Pakistan, focused on the Amazon USA Marketplace within the E-commerce/Digital Marketing department. Prior hands-on experience with Amazon PPC is strongly preferred.