Ecommerce Manager – (Amazon USA Marketplace)

Omfort Private Limited is a dynamic, technology-driven company specializing in building brand identities, e-commerce websites, applications, and diverse digital content. Our multidisciplinary team works across photography, films, magazines, blogs, content writing, advertising, sales, graphic design, and technology to support brand growth. Additionally, our technology consultants provide enterprise-wide business transformation and application implementation services, delivering cost-effective solutions and strategies across various industries.

We are seeking an experienced and results-oriented Amazon PPC Manager to join our team full-time at our Karachi office. The ideal candidate will specialize in managing Amazon PPC campaigns for the USA Marketplace (Amazon.com). This role involves developing, managing, and optimizing Amazon Advertising campaigns to maximize sales, profitability, organic ranking, visibility, and return on ad spend (ROAS). The candidate will collaborate closely with marketing, content, creative, and e-commerce teams to align PPC strategies with product positioning, listing quality, promotions, and overall brand objectives.

Key Responsibilities

- Develop and implement comprehensive Amazon PPC strategies tailored for the USA Marketplace, focusing on sales growth and profitability.
- Create, structure, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Conduct in-depth keyword research, including high-volume, long-tail, competitor, branded, non-branded, and product-targeting opportunities.
- Build effective campaign structures using Exact, Phrase, Broad, Auto, Product Targeting, and Category Targeting methods.
- Continuously monitor and optimize key metrics such as ACOS, TACOS, ROAS, CTR, CVR, CPC, impressions, clicks, orders, and sales.
- Manage daily and weekly budgets, bids, placement adjustments, and overall campaign performance.
- Identify profitable search terms and convert them into targeted keywords and dedicated campaigns.
- Analyze search term reports to implement negative keywords and product targets, minimizing wasted ad spend.
- Optimize bids based on keyword performance, conversion rates, profitability, competition, and sales velocity.
- Identify underperforming campaigns, keywords, ASINs, and placements, and apply corrective strategies.
- Develop strategies to improve organic keyword ranking and overall Amazon sales while maintaining PPC efficiency.
- Analyze competitor advertising activities, keyword positioning, product targeting, and market opportunities.
- Manage advertising strategies around new product launches, promotions, seasonal events, and major Amazon shopping periods.
- Monitor advertising performance at campaign, ad group, keyword, search-term, ASIN, and portfolio levels.
- Maintain a balance between brand defense, competitor targeting, category targeting, and customer acquisition.
- Collaborate with listing and content teams to identify opportunities where titles, bullet points, images, A+ Content, pricing, reviews, or conversion rates may impact PPC performance.
- Prepare regular daily, weekly, and monthly PPC performance reports with actionable insights and recommendations.
- Forecast advertising spend, sales, and profitability to help establish realistic PPC targets.
- Utilize spreadsheets, dashboards, and analytics tools to identify trends and opportunities.
- Stay updated on Amazon Ads features, policies, marketplace changes, advertising trends, and PPC best practices.
- Work closely with marketing, creative, content, sales, and e-commerce teams to develop integrated Amazon growth strategies.

Required Qualifications

- Proven hands-on experience managing Amazon PPC campaigns specifically for the USA Marketplace (Amazon.com).
- Strong knowledge of Amazon Advertising, including Sponsored Products, Sponsored Brands, and Sponsored Display campaign types.
- Expertise in keyword research, search term analysis, bid management, campaign structuring, and budget optimization.
- Experience working with key performance metrics such as ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders, and attributed sales.
- Ability to analyze large datasets and make data-driven optimization decisions.
- Solid understanding of Amazon SEO and the interplay between PPC and organic ranking.
- Experience managing both Auto and Manual campaigns, including keyword harvesting and negative keyword management.
- Familiarity with product targeting, ASIN targeting, and competitor targeting strategies.
- Strong proficiency in Excel or Google Sheets for PPC reporting and dashboard creation.
- Excellent analytical, numerical, and problem-solving skills.
- Ability to identify wasted ad spend and opportunities to scale profitable campaigns.
- Understanding of e-commerce customer acquisition and conversion funnels.
- Knowledge of digital marketing, social media marketing, and broader e-commerce marketing strategies.
- Strong communication and reporting skills.
- Ability to collaborate effectively with content, design, marketing, and e-commerce teams.
- Bachelor’s degree in Marketing, Business, Management, E-commerce, or related field preferred; equivalent practical experience considered.

Preferred Qualifications

- Experience managing Amazon USA Marketplace accounts for brands or private-label businesses.
- Handling substantial monthly Amazon advertising budgets.
- Proven ability to scale Amazon PPC campaigns while maintaining healthy ACOS/TACOS and profitability.
- Expertise in Amazon product launches and PPC launch strategies.
- Knowledge of Amazon keyword ranking and market-share growth strategies.
- Experience with competitor ASIN and product targeting.
- Familiarity with Amazon Seller Central, Amazon Ads Console, Brand Registry, and Sponsored Brands.
- Experience with Amazon promotions and seasonal advertising strategies.
- Skilled in PPC reporting and dashboard development.
- Proficiency with Amazon PPC tools such as Helium 10, Jungle Scout, Data Dive, SellerApp, Perpetua, Quartile, or similar platforms.

Work Arrangement

This is a full-time, on-site position based in Karachi, Pakistan, focused on the Amazon USA Marketplace within the E-commerce and Digital Marketing department. Prior hands-on Amazon PPC experience is strongly preferred.