Ecommerce SEO Expert

Location: Rawalpindi, Pakistan
Job Type: Full-Time | On-Site
Experience: 3+ Years

We are seeking a skilled E-commerce SEO Expert to join our team in Rawalpindi. The ideal candidate will have extensive hands-on experience working with US-based e-commerce websites and a thorough understanding of modern SEO practices. This includes expertise in Technical SEO, Semantic SEO, On-Page SEO, and Off-Page SEO. The role demands a strategic thinker who can develop and implement SEO strategies that improve organic search visibility, drive traffic, and enhance user experience on e-commerce platforms.

Key Responsibilities
- Develop and implement comprehensive SEO strategies tailored for US e-commerce websites.
- Conduct in-depth Technical SEO audits to identify and resolve issues related to indexing, crawling, rendering, Core Web Vitals, site architecture, canonicalization, sitemaps, and robots.txt.
- Perform advanced keyword research focusing on search intent, semantic relationships, entities, and commercial intent.
- Create semantic topical maps and content clusters to enhance site relevance and authority.
- Optimize product, category, collection, brand, and supporting content pages for search engines and users.
- Enhance website information architecture, internal linking structures, URL formats, and semantic relationships.
- Apply entity-based and context-driven SEO strategies to build and strengthen topical authority.
- Analyze competitors to identify gaps in keywords, content, site structure, and domain authority.
- Optimize on-page elements including title tags, meta descriptions, headings, schema markup, images, and internal links.
- Collaborate closely with developers and content teams to implement SEO recommendations effectively.
- Monitor performance using tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs.
- Analyze organic traffic trends, search rankings, indexing status, conversions, and overall search performance.
- Identify opportunities to improve visibility in Google AI Overviews, AI-powered search, and GEO-targeted results.
- Ensure all SEO strategies comply with Google’s guidelines, avoiding outdated or spammy techniques.
- Stay updated on Google algorithm changes and evolving e-commerce search behaviors.

Required Qualifications
- Minimum of 3 years’ proven experience in E-commerce SEO.
- Strong background working with US-market e-commerce websites.
- Advanced knowledge of Technical SEO principles and best practices.
- Deep understanding of Semantic SEO, entity SEO, topical authority, and content clustering.
- Experience with e-commerce website architecture and optimization of category and product pages.
- Proficiency with major e-commerce platforms such as Shopify and WooCommerce.
- Expertise in Google Search Console and Google Analytics for performance tracking.
- Skilled in using SEO tools like Ahrefs, SEMrush, Screaming Frog, or equivalents.
- Familiarity with structured data and schema markup implementation.
- Ability to conduct competitor analysis and identify SEO gaps.
- Strong analytical mindset and problem-solving capabilities.

Preferred Qualifications
- Experience managing SEO for large-scale US e-commerce websites.
- Knowledge of NLP/LLM optimization, AI search technologies, GEO-targeting, and Google AI Overviews.
- Proven ability to handle large product catalogs and complex technical SEO challenges at scale.
- Experience in recovering websites from indexing or organic traffic drops.
- Basic understanding of Conversion Rate Optimization (CRO) and how SEO impacts e-commerce revenue.
- Excellent English communication and reporting skills.

This position offers an exciting opportunity to work on high-impact SEO projects within a dynamic team environment. Candidates with a passion for e-commerce SEO and a results-driven approach are encouraged to apply.