Ecommerce SEO Expert

Located in Rawalpindi, Pakistan, this full-time, on-site position seeks an experienced E-commerce SEO Expert with over three years of hands-on experience working specifically with US-based e-commerce websites. The ideal candidate will possess a comprehensive understanding of modern SEO practices, including Technical SEO, Semantic SEO, On-Page SEO, and Off-Page SEO. This role requires a strategic thinker who can develop and implement effective SEO strategies to enhance online visibility, drive organic traffic, and improve search rankings for e-commerce platforms.

Key Responsibilities

- Develop and execute tailored SEO strategies for US e-commerce websites to improve organic search performance.
- Conduct in-depth Technical SEO audits, addressing issues related to indexing, crawling, rendering, Core Web Vitals, site architecture, canonicalization, sitemaps, and robots.txt files.
- Perform advanced keyword research focusing on search intent, semantic relationships, entities, and commercial intent.
- Create semantic topical maps and content clusters to enhance website relevance and topical authority.
- Optimize product, category, collection, brand, and supporting content pages for maximum SEO impact.
- Improve website information architecture, internal linking structures, URL formats, and semantic relationships.
- Implement entity-based and context-driven SEO strategies to strengthen topical authority and relevance.
- Analyze competitor websites to identify gaps in keywords, content, site structure, and domain authority.
- Optimize on-page elements including title tags, meta descriptions, headings, schema markup, images, and internal links.
- Collaborate closely with developers and content teams to ensure SEO best practices are implemented effectively.
- Monitor and analyze data from Google Search Console, Google Analytics, SEMrush, Ahrefs, and other SEO tools.
- Track organic traffic, search rankings, indexing status, conversion rates, and overall search performance.
- Identify opportunities to improve visibility in Google AI Overviews, AI search, and GEO-targeted search results.
- Develop SEO strategies aligned with Google’s guidelines, avoiding outdated or black-hat tactics.
- Stay updated on Google algorithm changes and evolving e-commerce search behaviors to maintain competitive advantage.

Required Qualifications

- Minimum of 3 years of proven experience in E-commerce SEO, with a focus on US-market websites.
- Strong expertise in Technical SEO, including site audits and resolving complex technical issues.
- Deep understanding of Semantic SEO, topical authority, entity SEO, search intent, and content clustering.
- Experience optimizing e-commerce website architecture and product/category pages.
- Proficiency with major e-commerce platforms such as Shopify and WooCommerce.
- Solid knowledge of Google Search Console and Google Analytics for performance tracking.
- Skilled in using SEO tools like Ahrefs, SEMrush, Screaming Frog, or similar software.
- Familiarity with structured data and schema markup implementation.
- Ability to conduct competitor analysis and identify SEO gaps.
- Strong analytical thinking and problem-solving capabilities.

Preferred Qualifications

- Experience managing SEO for large-scale US e-commerce websites.
- Knowledge of NLP/LLM optimization, AI-driven search, GEO-targeting, and Google AI Overviews.
- Proven ability to handle large product catalogs and complex technical SEO challenges at scale.
- Experience in recovering websites from indexing penalties or organic traffic drops.
- Basic understanding of Conversion Rate Optimization (CRO) and how SEO traffic impacts e-commerce revenue.
- Excellent English communication and reporting skills.

This role offers the opportunity to work in a dynamic environment focused on cutting-edge SEO strategies tailored for competitive US e-commerce markets. Candidates with a passion for SEO innovation and a strong track record in e-commerce optimization are encouraged to apply.