Email Campaign Manager

As an Email Campaign Manager at Kwanso, you will play a crucial role in designing and executing impactful email campaigns that drive customer engagement, nurture leads, and generate qualified business opportunities. You will collaborate closely with a dynamic Business Development team and creative professionals to deliver high-performing campaigns. This position offers an excellent opportunity to develop your skills and grow into a best-in-class marketing professional within a fast-paced and innovative environment.

Key Responsibilities

- Plan, execute, and continuously optimize email marketing campaigns throughout the entire customer lifecycle.
- Develop and manage audience segmentation strategies to ensure targeted and relevant communication.
- Create and implement automated drip campaigns and lead nurturing workflows to support lead conversion.
- Collaborate with content creators and design teams to produce engaging, high-conversion email content.
- Monitor campaign performance metrics such as open rates, click-through rates (CTR), and conversions, using insights to improve results.
- Conduct A/B testing on various elements including subject lines, content, and send times to maximize campaign effectiveness.
- Manage and maintain email databases, ensuring data accuracy, hygiene, and compliance with relevant regulations.
- Work closely with sales and growth teams to align email marketing efforts with lead generation and revenue goals.
- Prepare and present detailed reports on campaign performance and actionable insights to stakeholders.

Required Qualifications

- 4 to 5+ years of experience in email marketing or campaign management roles.
- Proficiency with email marketing platforms such as HubSpot, Mailchimp, ActiveCampaign, or similar tools.
- Strong understanding of email marketing metrics, analytics, and optimization techniques.
- Experience working in B2B marketing environments, preferably within technology or service-based industries.
- Demonstrated ability to manage campaigns end-to-end, from strategic planning through execution and analysis.
- Excellent analytical skills combined with strong written and verbal communication abilities.

Work Location
This is an in-person role, requiring presence at the company’s office to facilitate close collaboration with cross-functional teams.

Kwanso offers an inspiring environment where creativity and data-driven marketing intersect, providing you with the platform to advance your career in email marketing while contributing to the company’s growth and success.