Email Marketing and Outreach Specialist

This role is focused on identifying, researching, and engaging potential customers, dormant leads, and existing prospects primarily through personalized email outreach. The successful candidate will play a key part in expanding the company’s international sales pipeline by targeting buyers, importers, distributors, wholesalers, and other relevant businesses. The position requires a proactive approach to crafting tailored communications based on thorough research of each prospect’s company, market, and needs, while maintaining accurate records and managing the CRM system effectively. This is an in-person role offering a competitive salary with commission opportunities.

Key Responsibilities

- Conduct detailed research to identify potential buyers, importers, distributors, wholesalers, and other relevant companies in international markets.
- Utilize the existing prospect database, dormant leads, previous inquiries, and customer lists to uncover viable sales opportunities.
- Compose and send personalized and hyper-personalized outreach emails tailored to each prospect’s company profile, business activities, market conditions, and potential requirements.
- Maintain and update prospect information, track conversations, schedule follow-ups, and monitor lead status regularly within the CRM system.
- Assist with basic CRM management tasks, including database organization and lead tracking to ensure data accuracy and timely follow-up.

Required Qualifications

- Bachelor’s degree in Business Administration, Marketing, Commerce, International Business, or a related discipline.
- Approximately 1–2 years of experience in lead generation, cold email outreach, sales development representative (SDR) roles, business development, or international sales support.

Preferred Qualifications and Benefits

- Experience working with international B2B customers, exporters, manufacturers, or trading companies is highly desirable and will be considered an advantage.
- Compensation ranges from Rs 60,000 to Rs 80,000 per month, plus commission, reflecting performance and contribution to sales growth.
- The position requires working on-site, providing direct collaboration opportunities with the sales and marketing teams.

This role is ideal for candidates looking to develop their skills in international sales support and business development within a dynamic, growth-oriented environment. Strong communication skills, attention to detail, and the ability to manage multiple leads and follow-ups efficiently are essential for success.