Email Marketing Expert

The Email Marketing Expert will take full ownership of managing and optimizing the company’s outbound email marketing ecosystem. This role demands advanced, hands-on experience with Apollo.io, Instantly.ai, and Salesforce, including expertise in email infrastructure management, lead sourcing, automation, campaign execution, deliverability, CRM integration, and performance reporting. The ideal candidate will independently build, manage, troubleshoot, and scale outbound email campaigns targeting US-based business decision-makers. Collaboration with Business Development, Sales, and Marketing teams is essential to generate qualified leads, schedule meetings, and support the sales pipeline.

Key Responsibilities

- Email Infrastructure & Deliverability Management: Configure and optimize email infrastructure, manage multiple sending domains and accounts, set up SPF, DKIM, DMARC, MX records, and tracking domains. Monitor domain health, sender reputation, bounce rates, and inbox placement. Troubleshoot deliverability and authentication issues while maintaining documentation and scaling infrastructure.

- Apollo.io Lead Generation & Prospecting: Expertly use Apollo.io for B2B prospect research, building targeted lists based on industry, location, company size, and seniority. Identify key decision-makers and utilize intent data to find high-potential leads. Manage contact enrichment, segmentation, and ensure data quality by removing duplicates and outdated information. Export and organize data for campaign use.

- Instantly.ai Campaign Management: Independently manage Instantly.ai workspaces, sending accounts, and multi-step cold email campaigns. Develop personalized sequences with follow-ups, configure sending schedules, manage imports, suppression lists, and monitor campaign health. Conduct A/B testing, optimize campaigns, and ensure accurate CRM updates.

- Salesforce CRM Management: Maintain Salesforce for outbound marketing and lead tracking. Import and organize prospect data, manage campaigns, lead statuses, and reporting. Build workflows for lead follow-ups and campaign attribution. Ensure data hygiene, create dashboards, and coordinate with Sales for lead handoffs.

- Email Campaign Strategy & Copywriting: Develop targeted outbound strategies for US B2B audiences across industries like Healthcare, FinTech, EdTech, Logistics, and Real Estate. Write compelling, personalized cold emails and multi-step follow-ups aligned with buyer personas and business solutions. Continuously improve messaging through analysis and testing.

- Data Research, Enrichment & Verification: Source and verify high-quality prospect data using Apollo, LinkedIn Sales Navigator, Lusha, and other tools. Clean, enrich, and segment data while maintaining suppression lists and compliance with data privacy regulations.

- Campaign Automation & Platform Integration: Integrate Apollo, Instantly, Salesforce, and other tools to automate workflows for lead sourcing, campaign execution, and CRM updates. Use automation platforms like Zapier or Make to reduce manual tasks and troubleshoot integration issues.

- Performance Monitoring & Reporting: Track key metrics such as delivery rates, bounce rates, reply rates, qualified leads, meetings booked, and pipeline contribution. Prepare regular performance reports, analyze campaign effectiveness, identify bottlenecks, and recommend improvements.

Required Qualifications

- Minimum 3 years of proven experience in B2B outbound email marketing and lead generation.
- Advanced expertise in Apollo.io, Instantly.ai, and Salesforce CRM.
- Strong knowledge of email infrastructure, domain configuration, DNS records, and deliverability best practices.
- Experience managing multiple domains, mailboxes, and high-volume campaigns.
- Proficiency in B2B contact sourcing, enrichment, segmentation, and verification.
- Excellent English copywriting and business communication skills.
- Ability to create targeted campaigns for US-based decision-makers.
- Hands-on experience with email verification tools and troubleshooting email/platform issues.
- Strong analytical skills with experience using Excel, Google Sheets, and CRM dashboards.
- Familiarity with CAN-SPAM, GDPR, unsubscribe management, and data privacy compliance.
- Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications and Benefits

- Experience in IT services, software development, SaaS, or staff augmentation sales.
- Familiarity with US Healthcare, FinTech, EdTech, and enterprise sectors.
- Knowledge of LinkedIn Sales Navigator, Clay, Lusha, Lemlist, Smartlead, and HubSpot.
- Experience with Salesforce campaign automation and CRM workflows.
- Proficiency in automation tools like Zapier, Make, and API integrations.
- Proven success in generating qualified B2B appointments through email outreach.
- Experience managing multiple email marketing platforms and subscription accounts.

About the Company and Benefits

PureLogics is a full-service technology company with offices in the USA, UAE, and Lahore. With over 18 years of experience, we have grown into a CMMI Level 2 and ISO certified organization and are recognized AWS consulting partners. We value building a team of high performers who strive for excellence and offer mentorship to ambitious individuals.

We provide annual paid leaves, leave encashment, paid certifications, health and life insurance, provident fund, child education programs, referral bonuses, vehicle finance programs, monthly achievement rewards, and compensation for public holidays and weekends.

Work Location: On-site
Salary Range: Rs100,000 - Rs120,000 per month