Email Marketing

We are seeking a hands-on, data-driven professional with extensive experience in managing B2B cold email campaigns from start to finish. The ideal candidate will be responsible for lead generation, campaign strategy, deliverability, optimization, and reporting. This role requires a deep understanding of outbound email marketing, strong technical skills, and the ability to analyze and improve campaign performance continuously.

Key Responsibilities:
- Develop and execute end-to-end B2B cold email campaigns, including lead generation, segmentation, and multi-step sequences.
- Manage campaign setup, list management, and reporting using Salesforce and similar platforms such as Instantly, Smartlead, or Lemlist.
- Optimize email deliverability by handling SPF, DKIM, DMARC configurations, warm-up processes, and managing bounce and spam issues.
- Conduct A/B testing and refine email copy to improve messaging and engagement rates.
- Source, verify, and clean B2B lead data to maintain high-quality contact lists.
- Oversee multiple domains and inboxes to manage high-volume campaigns effectively.
- Analyze campaign metrics including replies, bounces, unsubscribes, and qualified leads to generate actionable insights.
- Utilize tools like Apollo, Seamless, ZoomInfo, and LinkedIn Sales Navigator for enhanced lead generation and campaign targeting.
- Lead or manage a team of email marketing contributors, ensuring alignment with campaign goals and deadlines.

Required Qualifications:
- Minimum of 2 years’ experience in B2B email marketing with a strong focus on cold email and outbound campaigns.
- Proficiency in Salesforce for campaign management, list handling, and reporting.
- Hands-on experience with cold email platforms such as Instantly, Smartlead, Lemlist, or equivalents.
- Solid understanding of email deliverability best practices, including SPF, DKIM, DMARC, and bounce/spam management.
- Demonstrated ability in campaign strategy, segmentation, multi-step sequences, and A/B testing.
- Strong email copywriting skills with a proven track record of improving campaign messaging.
- Experience in B2B lead generation, data sourcing, verification, and cleaning.
- Capability to manage multiple domains and inboxes for large-scale campaigns.
- Proficient in analyzing campaign data and generating detailed reports.
- Familiarity with lead generation tools such as Apollo, Seamless, ZoomInfo, and LinkedIn Sales Navigator.
- Experience in team leadership or managing contributors within an email marketing context.

Preferred Qualifications and Benefits:
- Experience targeting US and European B2B markets.
- Knowledge of email verification tools.
- Familiarity with HubSpot or other CRM platforms.
- Basic automation or scripting skills to enhance campaign efficiency.

This position requires working on-site. Compensation starts from Rs1.00 per month. If you are passionate about driving results through strategic and data-driven email marketing campaigns and thrive in a collaborative environment, we encourage you to apply.