Email Marketing & Lead Generation Specialist

Vairt, a real estate ownership platform based in Johar Town, Lahore, is seeking a Senior Email Marketing & Lead Generation Specialist with 4–5 years of proven experience to lead its international email marketing campaigns. This full-time, strictly on-site role requires managing high-volume campaigns targeting markets such as the USA, UK, and Gulf countries. The ideal candidate will possess strong technical expertise in email infrastructure, campaign strategy, and lead generation, with a focus on delivering measurable business results beyond simple newsletter management. Working hours are Monday to Friday, 11:00 AM to 7:00 PM, with a competitive salary range of PKR 90,000 to 120,000 based on experience.

Key Responsibilities

- Develop and execute comprehensive email marketing strategies targeting international audiences, including lead generation, nurturing, and appointment setting.
- Design segmented email sequences based on audience demographics, interests, and engagement levels.
- Conduct A/B testing on subject lines, messaging, calls to action, and campaign structures to optimize performance.
- Manage technical aspects of email marketing platforms such as MailWizz, Zoho, and Salesforce Marketing Cloud, including SMTP configuration, domain authentication (SPF, DKIM, DMARC), and deliverability monitoring.
- Maintain email sending reputation by managing bounce rates, suppression lists, and unsubscribe processes.
- Troubleshoot and resolve technical issues impacting campaign delivery and effectiveness.
- Align email campaigns with landing pages, lead capture forms, scheduling tools, and CRM systems to maximize lead quality and conversion rates.
- Track and analyze campaign metrics including deliverability, response rates, qualified leads, and meeting conversions.
- Tailor email outreach and messaging strategies for different international markets, adapting approaches for both B2B and B2C audiences.
- Utilize LinkedIn prospecting to complement email campaigns where appropriate.
- Prepare weekly performance reports highlighting results and actionable improvement plans.
- Take full ownership of campaign KPIs and lead generation outcomes.

Required Qualifications

- Minimum 4–5 years of hands-on experience managing high-volume email marketing campaigns with measurable success in lead generation or appointment setting.
- Proficiency with email marketing and CRM platforms such as MailWizz, Zoho, and Salesforce Marketing Cloud.
- Strong technical knowledge of SMTP, email authentication protocols (SPF, DKIM, DMARC), domain reputation, and deliverability best practices.
- Experience in email segmentation, automation workflows, A/B testing, and conversion optimization.
- Ability to independently plan, execute, troubleshoot, and optimize campaigns.
- Excellent analytical skills with the ability to interpret campaign data and generate detailed reports.
- Strong written communication skills in English.
- Experience collaborating with sales teams to enhance lead quality and appointment conversion rates.

Preferred Qualifications and Benefits

- Prior experience targeting international markets including the USA, UK, UAE, Saudi Arabia, and Qatar.
- Background in real estate, financial services, hospitality, or other high-ticket lead generation sectors.
- Familiarity with LinkedIn Sales Navigator and B2B lead generation techniques.
- Hands-on experience with additional email infrastructure tools such as Mailchimp and Amazon SES.
- Skilled in managing CRM integrations, automated follow-up sequences, and appointment booking funnels.
- Ability to present previous campaign results through reports, dashboards, or case studies.

This role demands a professional who can manage both the strategic and technical dimensions of email marketing, generate genuine interest from relevant international audiences, and consistently translate email activity into qualified leads and booked meetings. Candidates must be available to work on-site in Lahore and demonstrate a strong track record of successful international email campaigns with measurable lead generation outcomes.