Yay Nuts is a dynamic and fast-growing company dedicated to transforming the snacking experience by offering premium candied nuts that combine exceptional quality with bold, irresistible flavors. Our commitment goes beyond taste—we aim to create snacks that not only satisfy cravings but also contribute to meaningful causes. As we continue to expand, we are looking for a talented Email Marketing Manager to join our team in Karachi, Pakistan. This full-time, on-site role requires a creative and strategic thinker who is an expert in Klaviyo and can manage the entire email marketing channel from concept to execution. The successful candidate will play a crucial role in driving revenue growth and enhancing customer retention for our e-commerce brand.
Key Responsibilities
- Develop, execute, and optimize end-to-end email marketing campaigns using Klaviyo, ensuring alignment with brand goals and sales targets.
- Generate innovative campaign ideas and write compelling, persuasive email copy that resonates with our target audience.
- Design visually appealing email templates and build campaigns within Klaviyo, maintaining brand consistency and high engagement rates.
- Analyze campaign performance metrics and customer data to continuously improve open rates, click-through rates, and conversion rates.
- Collaborate closely with the marketing, creative, and sales teams to synchronize email marketing efforts with broader promotional strategies.
- Manage subscriber lists, segmentation, and automation workflows to maximize customer lifetime value and retention.
- Stay updated with the latest trends and best practices in email marketing and e-commerce to keep our strategies competitive and innovative.
Required Qualifications
- Proven experience managing email marketing campaigns, preferably in an e-commerce environment.
- Expertise in Klaviyo, including campaign creation, automation setup, segmentation, and reporting.
- Strong copywriting skills with the ability to craft engaging and persuasive email content.
- Basic design skills or experience working with design tools to create attractive email layouts.
- Analytical mindset with the ability to interpret data and make data-driven decisions to optimize campaigns.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Strong communication and teamwork skills, with a proactive approach to problem-solving.
Preferred Qualifications and Benefits
- Experience working in the food or FMCG sector is a plus.
- Familiarity with other digital marketing channels such as social media or paid advertising is advantageous.
- Opportunity to work with a purpose-driven brand that values quality, innovation, and social impact.
- Collaborative and supportive work environment in a rapidly growing company.
- Competitive salary and potential for career growth within the organization.
This role offers the chance to make a significant impact on a brand that is passionate about both exceptional products and social responsibility. If you are a motivated email marketing professional looking to take ownership of a key marketing channel and contribute to a meaningful mission, Yay Nuts welcomes your application.
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