As an Email Marketing Manager at Kwanso, you will be instrumental in designing and executing effective email campaigns that enhance customer engagement, nurture leads, and generate qualified business opportunities. You will work closely with a collaborative Business Development team and creative professionals to deliver impactful marketing initiatives. This role offers a chance to develop into a leading marketing expert within a dynamic and innovative company culture.
Key Responsibilities
- Plan, execute, and continuously optimize email marketing campaigns across the entire customer lifecycle.
- Develop and implement audience segmentation strategies to ensure communications are targeted and personalized.
- Design and manage automated drip campaigns and lead nurturing workflows to support progression through the sales funnel.
- Collaborate with content creators and design teams to produce compelling, high-conversion email content.
- Track and analyze campaign performance metrics such as open rates, click-through rates, and conversions, using data-driven insights to improve outcomes.
- Conduct A/B testing on subject lines, email content, and send times to maximize campaign effectiveness.
- Maintain and manage email databases, ensuring data accuracy, hygiene, and compliance with relevant regulations.
- Partner closely with sales and growth teams to align email marketing strategies with lead generation and revenue objectives.
- Prepare and present comprehensive reports on campaign performance and actionable recommendations to stakeholders.
Required Qualifications
- 4 to 5+ years of practical experience in email marketing or campaign management.
- Proficiency with email marketing platforms such as HubSpot, Mailchimp, ActiveCampaign, or equivalent tools.
- Strong knowledge of email marketing metrics and optimization best practices.
- Experience in B2B marketing, ideally within technology or service-oriented industries.
- Proven ability to manage email campaigns end-to-end, from strategy development to execution.
- Excellent analytical skills paired with effective communication abilities.
This position requires in-person attendance, providing the opportunity to engage directly with cross-functional teams and contribute to a vibrant workplace culture.
Joining Kwanso means becoming part of a forward-thinking organization where your expertise in email marketing will have a direct impact on business growth and customer engagement. If you are passionate about combining data-driven strategies with creative collaboration to deliver measurable results, this role offers a rewarding career path.
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