Email Marketing Manager

We are seeking a results-driven sales professional to join our team and drive outbound and inbound B2B sales initiatives. The ideal candidate will be responsible for generating qualified business opportunities through strategic outreach and relationship management. This role requires a proactive approach to lead generation, excellent communication skills, and the ability to collaborate effectively with internal teams to support the sales pipeline and close deals.

Key Responsibilities

- Execute both outbound and inbound B2B sales strategies aimed at generating qualified business leads and opportunities.
- Manage LinkedIn outreach campaigns, including identifying prospects, sending connection requests, nurturing relationships, and converting leads into potential clients.
- Plan, develop, and optimize cold email campaigns by segmenting audiences, crafting targeted messaging, sequencing emails, and tracking campaign performance.
- Conduct discovery calls to understand client needs, qualify prospects, and uncover new business opportunities.
- Work closely with the Business Development Manager to build and maintain a robust sales pipeline, supporting deal progression throughout the sales funnel.
- Maintain accurate and up-to-date records of all prospect interactions and sales activities within the CRM system.
- Monitor and analyze campaign performance metrics to identify areas for improvement and implement strategies that increase response and conversion rates.
- Stay current on industry trends, competitor activities, and market opportunities to continuously enhance outreach effectiveness and sales tactics.

Required Qualifications

- Bachelor’s degree in Business, Marketing, or a related field is preferred.
- Minimum of 4 years’ experience in B2B sales, business development, or lead generation roles.
- Strong knowledge of outbound sales methodologies and a comprehensive understanding of the lead generation process.
- Demonstrated experience with LinkedIn prospecting, cold email outreach, and lead qualification techniques.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Proven ability to manage the entire lead lifecycle—from prospecting and qualification through to handoff to the sales team.
- Highly organized, self-motivated, and target-driven with a proactive mindset focused on achieving measurable goals.

This position offers the opportunity to work in a dynamic environment where your expertise in sales strategy and lead generation will directly contribute to business growth. If you are passionate about driving results and building meaningful client relationships, we encourage you to apply.