Email Marketing Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. We are committed to driving innovation and digital transformation by delivering cutting-edge technology solutions. We are currently seeking a creative and results-oriented Email & LinkedIn Marketing Executive to enhance our digital outreach, generate qualified leads, and strengthen our online presence. This role involves close collaboration with Business Development and Marketing teams to support business growth through strategic email campaigns and LinkedIn initiatives.

Key Responsibilities

Email Marketing: Plan, create, and execute targeted B2B email marketing campaigns. Manage and maintain high-quality email lists. Design engaging email templates and compelling content. Segment audiences and personalize campaigns to boost engagement. Monitor campaign metrics such as open rates, click-through rates, and conversions. Optimize campaigns using A/B testing and performance analysis. Ensure compliance with email marketing best practices and anti-spam regulations.

LinkedIn Marketing: Develop and implement LinkedIn marketing and lead generation strategies. Optimize company and executive LinkedIn profiles. Generate qualified B2B leads using LinkedIn Sales Navigator and outreach campaigns. Create engaging LinkedIn posts, articles, and promotional content. Build and nurture relationships with prospects and decision-makers. Participate in LinkedIn communities and industry discussions to increase brand visibility.

Lead Generation & CRM: Identify potential clients through LinkedIn, email campaigns, and research. Qualify leads before passing them to the Business Development team. Maintain accurate lead records in CRM systems. Track outreach activities and prepare weekly performance reports.

Content & Campaign Management: Collaborate with designers to develop campaign creatives. Coordinate marketing calendars and campaign schedules. Ensure consistent messaging across all digital channels. Stay updated with the latest trends in email marketing and LinkedIn.

Performance & Reporting: Analyze campaign performance using marketing analytics tools. Prepare weekly and monthly KPI reports. Continuously optimize campaigns to improve lead quality and return on investment.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Two to four years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation, preferably within the IT or Software Services industry. Strong understanding of B2B marketing strategies. Excellent written English and communication skills. Strong analytical and reporting abilities. Ability to work independently and meet campaign deadlines.

Technical Skills: Proficiency with LinkedIn Sales Navigator, LinkedIn Campaign Manager, and email marketing platforms such as Apollo, Instantly, Smartlead, Mailchimp, Brevo, or HubSpot. Experience with CRM systems like HubSpot, Zoho, Salesforce, or Pipedrive. Familiarity with lead generation tools, Microsoft Excel/Google Sheets, Google Analytics, Canva (basic), and AI-powered marketing tools such as ChatGPT.

Preferred Qualifications and Benefits

Experience in cold email outreach and knowledge of email deliverability, domain reputation, and email verification tools. Understanding of SPF, DKIM, and DMARC protocols. Familiarity with automation platforms such as Zapier or Make. Basic knowledge of SEO and content marketing. Experience working with international clients is a plus.

We offer a competitive salary package, fuel and medical benefits, performance-based incentives, and opportunities for professional growth and career advancement. Employees gain exposure to international markets and clients within a collaborative and innovative work environment that encourages continuous learning.

Working Hours: 04:00 PM – 01:00 AM (On-site)

This is a full-time, on-site position based in Lahore at New Liberty Tower, Model Town Link Road. If you are passionate about digital marketing and lead generation, and eager to contribute to a dynamic technology company, we encourage you to apply.