Email Marketing Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. We are seeking a creative and results-oriented Email & LinkedIn Marketing Executive to enhance our digital outreach, generate qualified leads, and boost our online presence. This role involves collaborating closely with Business Development and Marketing teams to drive brand awareness and support business growth through strategic email marketing campaigns and LinkedIn initiatives within the IT/software services sector.

Key Responsibilities

Email Marketing: Plan, create, and execute targeted B2B email campaigns. Manage and maintain high-quality email lists, design engaging templates, and develop compelling content. Segment audiences and personalize campaigns to maximize engagement. Monitor campaign metrics such as open rates, click-through rates, and conversions. Optimize campaigns using A/B testing and ensure compliance with email marketing best practices and anti-spam regulations.

LinkedIn Marketing: Develop and implement LinkedIn marketing and lead generation strategies. Optimize company and executive profiles, generate qualified B2B leads using LinkedIn Sales Navigator, and run outreach campaigns. Create engaging posts, articles, and promotional content. Build and nurture relationships with prospects and decision-makers. Participate in LinkedIn communities and industry discussions to increase brand visibility.

Lead Generation & CRM: Identify potential clients through LinkedIn, email campaigns, and research. Qualify leads before handing them over to the Business Development team. Maintain accurate lead records in CRM systems and track outreach activities. Prepare weekly performance reports to evaluate effectiveness.

Content & Campaign Management: Collaborate with designers to develop campaign creatives. Coordinate marketing calendars and schedules to ensure consistent messaging across all digital channels. Stay updated on the latest trends in email marketing and LinkedIn strategies.

Performance & Reporting: Analyze campaign performance using marketing analytics tools. Prepare weekly and monthly KPI reports. Continuously optimize campaigns to improve lead quality and return on investment.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Two to four years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation, preferably within the IT or Software Services industry. Strong understanding of B2B marketing strategies. Excellent written English and communication skills. Proficient in data analysis and reporting. Ability to work independently and meet deadlines.

Technical Skills: Proficiency with LinkedIn Sales Navigator, LinkedIn Campaign Manager, and email marketing platforms such as Apollo, Instantly, Smartlead, Mailchimp, Brevo, and HubSpot. Experience with CRM systems including HubSpot, Zoho, Salesforce, and Pipedrive. Familiarity with lead generation tools, Microsoft Excel/Google Sheets, Google Analytics, Canva (basic), and AI-powered marketing tools like ChatGPT.

Preferred Qualifications and Benefits

Experience in cold email outreach and knowledge of email deliverability, domain reputation, and email verification tools. Understanding of SPF, DKIM, and DMARC protocols. Familiarity with automation platforms such as Zapier or Make. Basic knowledge of SEO and content marketing. Experience working with international clients is a plus.

SiliconNexus offers a competitive salary package, fuel and medical benefits, and performance-based incentives. Employees enjoy professional growth opportunities, exposure to international markets, and a collaborative, innovative work environment with continuous learning prospects.

Working Hours: 04:00 PM – 01:00 AM (On-site)

Location: New Liberty Tower, Model Town Link Road, Lahore

This is a full-time, on-site position ideal for candidates passionate about digital marketing, lead generation, and driving business growth through strategic outreach.