Email Marketing Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. We are committed to innovation and digital transformation, helping businesses create advanced technology solutions. We are currently seeking a creative and results-oriented Email & LinkedIn Marketing Executive to enhance our digital outreach, generate qualified leads, and boost our online presence. This role involves close collaboration with Business Development and Marketing teams to drive brand awareness and support company growth through strategic email campaigns and LinkedIn marketing efforts.

Key Responsibilities

Email Marketing: Plan, design, and execute targeted B2B email marketing campaigns. Manage and maintain high-quality email lists, create engaging templates, and develop compelling content. Segment audiences for personalized campaigns to increase engagement. Monitor campaign metrics such as open rates, click-through rates, and conversions. Optimize campaigns through A/B testing and ensure compliance with anti-spam regulations.

LinkedIn Marketing: Develop and implement LinkedIn marketing strategies focused on lead generation. Optimize company and executive profiles, create engaging posts, articles, and promotional content. Use LinkedIn Sales Navigator and outreach campaigns to generate qualified B2B leads. Build and nurture relationships with prospects and participate in LinkedIn communities to increase brand visibility.

Lead Generation & CRM: Identify potential clients through LinkedIn, email campaigns, and research. Qualify leads before passing them to the Business Development team. Maintain accurate lead records in CRM systems and track outreach activities. Prepare weekly performance reports to measure effectiveness.

Content & Campaign Management: Collaborate with designers to create campaign creatives. Coordinate marketing calendars and schedules to ensure consistent messaging across digital channels. Stay updated on the latest trends in email marketing and LinkedIn strategies.

Performance & Reporting: Analyze campaign performance using marketing analytics tools. Prepare weekly and monthly KPI reports. Continuously optimize campaigns to improve lead quality and return on investment.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Two to four years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation, preferably within the IT or Software Services industry. Strong understanding of B2B marketing strategies. Excellent written English and communication skills. Proficient analytical and reporting abilities. Ability to work independently and meet deadlines.

Technical Skills: Proficiency with LinkedIn Sales Navigator, LinkedIn Campaign Manager, and various email marketing platforms such as Apollo, Instantly, Smartlead, Mailchimp, Brevo, and HubSpot. Experience with CRM systems like HubSpot, Zoho, Salesforce, or Pipedrive. Familiarity with lead generation tools, Microsoft Excel/Google Sheets, Google Analytics, Canva (basic), and AI-powered marketing tools such as ChatGPT.

Preferred Qualifications and Benefits

Experience in cold email outreach, knowledge of email deliverability and domain reputation, and familiarity with email verification tools. Understanding of SPF, DKIM, and DMARC protocols. Experience with automation platforms like Zapier or Make. Basic knowledge of SEO and content marketing. Exposure to working with international clients is a plus.

SiliconNexus offers a competitive salary package, fuel and medical benefits, performance-based incentives, and opportunities for professional growth and career advancement. Employees gain exposure to international markets and clients within a collaborative and innovative work environment. Continuous learning opportunities are provided to support skill development.

Working Hours: 04:00 PM – 01:00 AM (On-site)
Location: New Liberty Tower, Model Town Link Road, Lahore
Employment Type: Full-Time | On-site
Experience Required: 2–4 Years

This role is ideal for a motivated digital marketing professional passionate about lead generation and strategic outreach to help businesses grow.