Email Marketing Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. We are committed to innovation and digital transformation, helping businesses create advanced technology solutions. We are currently seeking a creative and results-oriented Email & LinkedIn Marketing Executive to enhance our digital outreach, generate qualified leads, and boost our online presence. This role involves collaborating closely with the Business Development and Marketing teams to drive brand awareness and support business growth through strategic email and LinkedIn marketing campaigns.

Key Responsibilities

Email Marketing: Plan, create, and execute targeted B2B email campaigns. Manage and maintain high-quality email lists, design engaging templates, and develop compelling marketing content. Segment audiences for personalized campaigns to increase engagement. Monitor campaign metrics such as open rates, click-through rates, and conversions. Optimize campaigns using A/B testing and ensure compliance with email marketing best practices and anti-spam regulations.

LinkedIn Marketing: Develop and implement LinkedIn marketing strategies focused on lead generation. Optimize company and executive profiles to maximize visibility. Use LinkedIn Sales Navigator and outreach campaigns to generate qualified B2B leads. Create engaging posts, articles, and promotional content. Build and nurture relationships with prospects and decision-makers. Participate in LinkedIn communities and industry discussions to enhance brand presence.

Lead Generation & CRM: Identify potential clients through LinkedIn, email campaigns, and market research. Qualify leads before passing them to the Business Development team. Maintain accurate lead records in CRM systems and track outreach activities. Prepare weekly performance reports to measure effectiveness.

Content & Campaign Management: Collaborate with designers to develop creative campaign materials. Coordinate marketing calendars and schedules to ensure consistent messaging across digital channels. Stay updated on the latest trends in email marketing and LinkedIn strategies.

Performance & Reporting: Analyze campaign performance using marketing analytics tools. Prepare weekly and monthly KPI reports. Continuously optimize campaigns to improve lead quality and return on investment.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Two to four years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation, preferably within the IT or Software Services industry. Strong understanding of B2B marketing strategies. Excellent written English and communication skills. Proficient analytical and reporting abilities. Ability to work independently and meet campaign deadlines.

Technical Skills: Proficiency with LinkedIn Sales Navigator, LinkedIn Campaign Manager, and email marketing platforms such as Apollo, Instantly, Smartlead, Mailchimp, Brevo, and HubSpot. Experience with CRM systems including HubSpot, Zoho, Salesforce, and Pipedrive. Familiarity with lead generation tools, Microsoft Excel/Google Sheets, Google Analytics, Canva (basic), and AI-powered marketing tools like ChatGPT.

Preferred Qualifications and Benefits

Experience in cold email outreach and knowledge of email deliverability, domain reputation, and email verification tools. Understanding of SPF, DKIM, and DMARC protocols. Familiarity with automation platforms such as Zapier or Make. Basic knowledge of SEO and content marketing. Experience working with international clients is a plus.

SiliconNexus offers a competitive salary package, fuel and medical benefits, and performance-based incentives. We provide opportunities for professional growth, career advancement, and exposure to international markets and clients. Our work environment is collaborative and innovative, with continuous learning opportunities.

Working Hours: 04:00 PM – 01:00 AM (On-site)
Employment Type: Full-Time | On-site
Location: New Liberty Tower, Model Town Link Road, Lahore

Key Skills: Email Marketing, LinkedIn Marketing, LinkedIn Sales Navigator, Lead Generation, Cold Email Outreach, CRM Management, B2B Marketing, Digital Marketing, Campaign Management, Email Automation, Apollo, Instantly, Smartlead, HubSpot, Analytics & Reporting, AI Marketing Tools.