Email Marketing Specialist

SiliconNexus, a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development, is seeking a creative and results-oriented Email & LinkedIn Marketing Executive. This role focuses on enhancing digital outreach, generating qualified leads, and boosting the company’s online presence. The ideal candidate will have experience in B2B marketing within the IT/software services sector and will work closely with Business Development and Marketing teams to drive brand awareness and business growth.

Key Responsibilities

Email Marketing: Plan, create, and execute targeted B2B email campaigns. Manage and maintain email lists with high data quality. Design engaging templates and compelling content. Segment audiences and personalize campaigns to increase engagement. Monitor metrics such as open rates, click-through rates, and conversions. Optimize campaigns through A/B testing and ensure compliance with email marketing best practices and anti-spam regulations.

LinkedIn Marketing: Develop and implement LinkedIn marketing and lead generation strategies. Optimize company and executive profiles. Use LinkedIn Sales Navigator and outreach campaigns to generate qualified B2B leads. Create engaging posts, articles, and promotional content. Build and nurture relationships with prospects and decision-makers. Participate in LinkedIn communities and industry discussions to enhance brand visibility.

Lead Generation & CRM: Identify potential clients through LinkedIn, email campaigns, and research. Qualify leads before passing them to the Business Development team. Maintain accurate lead records in CRM systems and track outreach activities. Prepare weekly performance reports.

Content & Campaign Management: Collaborate with designers to create campaign creatives. Coordinate marketing calendars and schedules. Ensure consistent messaging across digital channels. Stay updated with the latest trends in email marketing and LinkedIn strategies.

Performance & Reporting: Analyze campaign performance using marketing analytics tools. Prepare weekly and monthly KPI reports. Continuously optimize campaigns to improve lead quality and return on investment.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field. Two to four years of experience in Email Marketing, LinkedIn Marketing, Digital Marketing, or B2B Lead Generation. Strong understanding of B2B marketing strategies, preferably within the IT or Software Services industry. Excellent written English and communication skills. Strong analytical and reporting abilities. Ability to work independently and meet deadlines.

Technical Skills: Proficiency with LinkedIn Sales Navigator, LinkedIn Campaign Manager, and various email marketing platforms such as Apollo, Instantly, Smartlead, Mailchimp, Brevo, and HubSpot. Experience with CRM systems like HubSpot, Zoho, Salesforce, or Pipedrive. Familiarity with lead generation tools, Microsoft Excel/Google Sheets, Google Analytics, Canva (basic), and AI-powered marketing tools such as ChatGPT.

Preferred Qualifications and Benefits

Experience in cold email outreach, knowledge of email deliverability and domain reputation, and familiarity with email verification tools. Understanding of SPF, DKIM, and DMARC protocols. Experience with automation platforms like Zapier or Make. Basic knowledge of SEO and content marketing. Exposure to working with international clients is a plus.

SiliconNexus offers a competitive salary package, fuel and medical benefits, performance-based incentives, and opportunities for professional growth and career advancement. Employees gain exposure to international markets and clients within a collaborative and innovative work environment. Continuous learning opportunities are also provided.

Working Hours: 04:00 PM – 01:00 AM (On-site)

Location: New Liberty Tower, Model Town Link Road, Lahore

This is a full-time, on-site position ideal for candidates passionate about digital marketing, lead generation, and strategic outreach to support business growth.