Email Marketing Specialist

Z TECH WORX is looking for a skilled and detail-oriented Email Marketing Specialist to become an integral part of their dynamic digital marketing team. The ideal candidate will manage end-to-end email marketing campaigns, maintain and segment email lists, implement automation workflows, and continuously optimize campaign performance. This role demands strong analytical skills, excellent written communication, and the ability to work efficiently in a fast-paced environment.

Key Responsibilities
- Plan, create, and execute targeted email marketing campaigns that align with business goals.
- Manage and segment email lists while performing regular database cleansing to maintain data accuracy.
- Develop and oversee email marketing automation workflows to improve campaign efficiency and engagement.
- Craft compelling email copy and subject lines designed to capture attention and drive recipient action.
- Monitor key campaign metrics such as open rates, click-through rates, and conversions to evaluate effectiveness.
- Analyze campaign data to extract actionable insights and optimize future email marketing strategies.
- Coordinate email outreach schedules and manage follow-up sequences to maximize audience engagement.
- Ensure high email deliverability by adhering to industry best practices and compliance standards.
- Conduct A/B testing to identify opportunities for improving campaign performance and engagement rates.
- Research target audiences to discover new opportunities for customer acquisition and retention.

Required Qualifications
- 1 to 2+ years of hands-on experience in email marketing or a related digital marketing role.
- Proficiency with email marketing platforms and automation tools.
- Strong expertise in email list management, segmentation, and maintaining database hygiene.
- Excellent email copywriting skills with a focus on clear, persuasive communication.
- Solid understanding of email deliverability issues, campaign analytics, and performance measurement.
- Familiarity with A/B testing methodologies and techniques for optimizing email campaigns.
- Competence in Microsoft Excel or Google Sheets for data analysis and reporting purposes.
- Strong analytical, organizational, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously while meeting tight deadlines.
- Self-motivated, detail-oriented, and comfortable working in a fast-paced digital marketing environment.

Compensation and Work Location
This is an in-person position based at the company’s office, offering a starting salary of Rs 80,000 per month.

Join Z TECH WORX to grow your career in digital marketing and contribute to impactful email marketing initiatives that drive business success.