Event Marketing Manager - TJ / 1911447

Our client, Recruit AI, is seeking an experienced Event Marketing Manager based in Phalia. This role is vital in planning, coordinating, and executing on-ground marketing campaigns, brand activations, and experiential events across diverse locations such as schools, colleges, offices, and commercial areas. The primary objective is to enhance brand visibility and engagement through strategic placement of billboards, hoardings, banners, and other promotional materials. The manager will collaborate closely with vendors, agencies, and partners to negotiate contracts, manage budgets, and ensure timely and efficient campaign execution. Frequent site visits are required to verify placements, monitor competitor activities, and identify new business opportunities to strengthen market presence.

Key Responsibilities

- Plan and execute on-ground campaigns, promotions, and brand activations at targeted locations including markets, educational institutions, offices, and public events to maximize brand visibility and customer engagement.
- Conduct market research and coordinate with marketing and sales teams to select optimal locations for billboards, hoardings, banners, and standees.
- Manage relationships with vendors and agencies by negotiating rates, overseeing installation and removal of promotional materials, and ensuring adherence to quality standards.
- Perform regular site visits to verify proper placement of promotional assets and provide comprehensive photo and video documentation to demonstrate campaign progress and compliance.
- Identify, initiate, and finalize partnerships and memoranda of understanding (MOUs) with schools, offices, hotels, restaurants, and companies to expand brand presence and secure promotional opportunities.
- Maintain an updated database of current and potential partners, tracking engagement progress and follow-ups to nurture long-term relationships.
- Coordinate with branch locations to ensure consistent implementation of campaigns, branding, and promotions, including conducting site inspections as necessary.
- Lead the planning and execution of campaigns related to product launches, seasonal offers, festivals, and branch openings to drive customer interest and sales.
- Negotiate contracts and terms with vendors, agencies, and event organizers to secure cost-effective services aligned with budget requirements.
- Monitor competitor activities within designated local markets to identify trends, threats, and opportunities, maintaining a competitive advantage.
- Track and manage campaign expenses carefully, ensuring all activities stay within approved budgets and provide regular financial reports.
- Prepare and present detailed reports to management on campaign performance, partnership status, budgets, and overall results to support strategic decision-making.
- Utilize basic tools such as MS Excel, Word, and PowerPoint to document, analyze, and present data effectively.
- Travel extensively as required for site visits, partner meetings, and event coordination, demonstrating flexibility and commitment to on-ground operational success.

Required Qualifications

- Minimum of 3 years of relevant experience in field marketing, brand activation, or trade marketing.
- Strong knowledge of local markets and commercial areas.
- Excellent negotiation and communication skills.
- Proven ability to manage multiple projects simultaneously while maintaining budget discipline.
- Experience working with vendors, agencies, and partners to execute marketing campaigns.
- Ability to work independently without direct team management but capable of liaising proactively with various stakeholders to drive partnerships and deliver successful events.

This role offers an exciting opportunity to contribute significantly to brand growth and market presence through hands-on event marketing and activation efforts. Candidates who are proactive, detail-oriented, and possess strong interpersonal skills will find this position rewarding and impactful.