Executive Churn Insights

PTCL Group is a leading technology company in Pakistan, recognized for its commitment to innovation and excellence in delivering integrated ICT and Cellular Network services. Rooted in a strong culture of transformation and change management, PTCL Group fosters an inclusive and diverse environment that values every individual regardless of gender, social background, religion, belief, or disability. With a clear vision to become the largest technology player driving Pakistan’s digital transformation, the company is guided by core values such as resilience, big-picture thinking, determination, and valuing success.

Key Responsibilities
You will be responsible for generating actionable insights related to customer churn through detailed data analysis, reporting, segmentation, and monitoring campaign performance. This role supports churn management by identifying churn drivers, high-risk customer segments, retention opportunities, and potential for customer restoration or win-back. Regular monitoring of customer churn trends and behavior will enable data-driven decision-making. Additionally, you will assist in designing, executing, and evaluating retention and churn-control initiatives across various customer channels.

Your main tasks will include preparing and maintaining daily, weekly, and monthly churn dashboards and analytical reports, tracking churn rates and customer base movements. You will analyze customer behavior to identify segments at high risk of churn. Supporting retention, restoration, and win-back campaigns will involve campaign planning, target selection, execution tracking, and post-campaign analysis. You will also prepare ad-hoc analyses, management presentations, and business cases as needed.

Required Qualifications
Education: A bachelor’s degree in Business Analytics, Computer Science, Engineering, Marketing, or a related discipline is required.
Experience: Candidates should have 1 to 2 years of relevant experience in a similar role.
Technical Competency: Proficiency in SQL, MS Office Suite, and experience with reporting and dashboarding tools is essential.

Preferred Qualifications and Benefits
PTCL Group offers family-centric policies that include six months of maternity leave and 30 days of paternity leave, supporting a healthy work-life balance. The company also embraces a hybrid work model, providing flexibility for a fulfilling career experience.

Joining PTCL Group means becoming part of a forward-thinking organization that not only leads the technology sector but also prioritizes its people and culture, empowering employees to grow and contribute to Pakistan’s digital future.